Nominated for Best Social Media Tool 2013: The Dashboard Vote on Salesforce.com

In 2013, I was proud to be nominated for Best Social Media Tool for a digital strategy campaign developed for SolX Consulting, a Salesforce.com implementation partner. The project was designed to simplify complex reporting tools and drive meaningful engagement — using a blend of education, gamification, and interactive social content.

The campaign centred around a popular blog post I wrote:“10 Sales and Pipeline Charts” — which explained how to manage sales teams using advanced Salesforce.com dashboards. To bring this content to life, I worked with designer Zac Thorne from Milk It Design to build an interactive Facebook voting page, allowing users to vote on their favourite charts, enter their details, and become a lead in salesforce.com database.

Using the five most popular charts, we created:

• A visually compelling Facebook-integrated dashboard vote

• A case study highlighting real-world implementation

• A live event and thought leadership campaign to promote best practices

• A salesforce.com tool which was scalable and packaged up to customers

How it worked!

This was utalising Salesforce.com Web-to-lead functionality and combining it with a Facebook plug in tool, Pagemodo. Users could head to our Facebook company page (below), vote for your choice, enter your details and hit submit. This is created a new lead in our salesforce.com database.

This multi-channel strategy increased customer engagement, positioned SolX as a thought leader in Salesforce usability, and showcased how social platforms could be integrated into the B2B experience in meaningful, results-driven ways.

The nomination for Best Social Media Tool recognised not just the creativity behind the campaign, but its effectiveness in helping customers solve real problems — turning complex data into something accessible, interactive, and even fun.