I recently created a blog called, "slightly weird New Zealand vintage Advertising", which showcased some pretty bad or amusing, depends on how you look at it, vintage advertising posters from New Zealand, ranging from the 1930's through to the 1980's.
I posted a 3 of the posters on Twitter with a link to the blog and the blog itself onto Facebook and Google+. Facebook the reach was only 44 fans with 0 likes and comments.
Google+ received 0 engagement, but the tweets I sent out have been much more popular. What does this mean, why would Twitter respond better than Facebook and Google+? What did I do wrong to engage with my audience on Facebook and Google+ and what did I do right to with Twitter? I've revisited each post on the individual platforms to see why...
Basically I was Lazy when using Facebook
I just simply posted the blog entry into my Facebook Page and hoped for the best. This isn't how my fans on Facebook engage, and I know this. I should have taken selected images from the blog and posted them as individual posts with a link back to the blog over the span of a week. Each post should have had a fun and had a light-hearted description. I also should have posted the blog entry on my personal Facebook profile as well as taking advantage of relevant Facebook groups. I looked back into Facebook Insights at my most popular posts to work out the best time of day to repost the Slightly Weird New Zealand Vintage Advertising blog. Reviewing Facebook Insights I could see 50 Fun Facts about Otaki to date has been my most popular post (as per the insights chart below).