ANIMATED VIDEO | GIF
GIF, boomerangs and animated files are a fun and engaging way to interact with digital marketing campaigns, especially social media where they add an element of fun. Check out some of the GIFs and animated files I've used in campaigns.
Love Local Expo | Whittaker's chocolate
LOVE LOCAL EXPO In collaboration with Whittakers, we created a competition "Win a Year's Supply of Chocolate" using Facebook paid and organic marketing to promote the expo.
"It's back for 2021 - Win a year's supply of Whittaker's Chocolate at the Porirua Love Local Expo.For every purchase you make at Love Local Expo Porirua 2021 on the 12 June, you'll earn one entry to be in to win a year's supply of Whittaker's chocolate. That's 52 blocks! Good luck!!".
Te rā o ngā Tamariki | Porirua City Council
CHILDREN AND YOUNG PEOPLE STRATEGY: As it's children's day, why not let the kids take the lead! We empowered a team of young people at our children's day event at Aotea Lagoon to take over Porirua City Council's social media platforms and create their own content to share in real time on the day. It was a fantastic result, and the kids (and parents) really enjoyed themselves.
Antenno mobile app | Porirua City Council
Porirua City Council use a mobile app service called Antenno, allowing to instantly send messages to local residents with important messages. To promote the use of this app in Porirua and to increase users, I worked with the Graphic Designer to create a series of animated gifs with messaging encouraging people to download and use the App. This campaign saw a rise in App subscriptions across Porirua.
Dog registration awareness | Porirua City Council
At Porirua City Council we remind our residents to re-register their dog registrations with an annual 360 digital campaign. Instead of the usual stock images, I created a series of fun messages and paired them with a GIF from GIPHY.com - this is a cost effective way to use GIF files and a fun and conversational way of getting the message across.
Check it out the campaign on Twitter.
Product awareness campaign | Condeco Software
At Condeco Software, a workplace technology company, I used a series of product based social media tiles, highlighting each product, this campaign was used across all social media platforms. It was tied in with a larger campaign promoting projects.
Related blog post: To GIF or not to GIF
Explainer Video | World hello day video
World Hello day is annually in November, I used an explainer video to highlight in a fun way the different ways people in Otaki say hello to each other. this programme was easy to use, and gives a fun and vibrate feel.
Lego stop animation image
To pair with a blog on building your facebook strategy for small businesses, I created this short stop animation video from my children's Lego.
Check out the blog: Facebook Strategy for Small Businesses.
Social media gif | Condeco
A quote from a conference was turned into GIF, this is a great way to take a simple quote on social media and turn it into something a little different.
Related Blog: The law v animated GIFs
Animated gif | Ice cream queen Otaki
A social media campaign advertising a local ice cream business, using a local girl, Samantha, who happily posed for a series of photographs for an ice cream. I overlayed the images with cartoon style animation for a super cute result.
Related blog: How Pizza Express used personalised video marketing
Climate Change | Porirua City Council
Porirua City Council updated the climate change strategy to complement the release of the report, I created an organic and paid social media campaign using a series of animated video.
Is this the end of email? | Powtoon
I created a functional think tank session to solve the issue of internal communication options within a global technology firm with 18-24 year olds. This animated video was played at the beginning of the workshop as an introduction.
Related blog: Is this the end of email
Love Local 2021 Expo | Porirua City Council
To promote the 2020 Love Local Campaign, I worked with the digital coordinator to create a series of small animated videos for a paid Facebook advertising campaign, to Porirua residents, and greater Wellington.
Promotional video for Podcast
POOPOLOGY PODCAST The brainchild of Eve Laws, Poopology Podcast brings together women of all shapes, sizes, backgrounds and colours to discuss the trials and tribulations of being a modern warrior woman. Special guests and regular friends. This animated video promotes the podcast and uses fun statistics, it was created using a mobile app called InShot.
Podcast animated video
POOPOLOGY PODCAST The brainchild of Eve Laws, Poopology Podcast brings together women of all shapes, sizes, backgrounds and colours to discuss the trials and tribulations of being a modern warrior woman. Special guests and regular friends. This animated video promotes a podcast episode about being Transgender, it was created using a mobile app called InShot.
I was a co-host for the Social Media Panel - Four local wahine talk social media.
Social media is more than just a platform to share your products or services. It’s a place to build relationships, make connections and be social! Hear from four successful local business wāhine about how they have created and grown their successful brands across different social media platforms.