video | GIF | animated
fresh content, new ideas
2021 Won
Better Policy & Regulation
2021 Won
Active Park Award
Pssst...It’s no secret that videos have become the most popular choice for content consumption today.
Did you know, as of 2022, the average person is predicted to spend 100 minutes per day watching online videos. So why not take advantage of that in Digital Marketing. I have experience with many forms of video content, from creating stories, award applications, to developing existing content. From utilising keynote speakers and conference content and creating it into usable and digestible content. I know how and when to use video, animated video, fun boomerangs and GIF.
Collaborating with the Marketing Manager and Videographer we created the award winning video for "At the Heart of Our City: Strategic Framework for Children and Young People in Porirua." which highlighted the strategy put together by the Principal Advisor for Children and Young People.
Tompkins Wake Award for Better Policy and Regulation: Recognises the development of robust and effective evidence-based policy or local regulatory initiatives. Any policy, plan or regulatory initiative is eligible for this award.
2021 WON: Active Park of the Year
The Plimmerton Domain Dog Recreation Area (Te Papa Tākaro Kurī o Te Papa Rēhia o Taupō), serviced by Porirua City Council, was named Active Park of the Year.
The Active Park Award recognises the park’s commitment to accessibility, community engagement, and wellbeing. I was part of the small team who created the video entry for the "The Plimmerton Domain Dog Recreation Area" video entry.
2020 NONIMATED: LGFA Award for Transforming Services Delivery
Nominated: During the 2020 Lockdown created a fluid, real-time digital strategy to manage Porirua City Council, Te Rauparaha Arena and Porirua Libraries. Adjusting our communications in real time to deliver timely and relevant content.
This also required an online database solution for the Love Local Campaign, part of the Covid-19 recovery plan. Created a web based solution, allowing business owners to submit their details via a digital form and a Facebook Group, called Love Local - Porirua. Giving business owners and the local community to engage with each other.
Future workplace technologies | Condeco
Collaborating with the Global Event Manager to identify industry experts, I generated video content from Keynote speakers at Condeco's 2018 annual workplace conference. Future workplace technologies Peter Otto, Director of Product Strategy & Design, shared his insight on future workplace technologies.
Watch the video here
Workplace Innovation Panel | Condeco
Collaborating with the Global Event Manager to identify industry experts, I generated video content from Keynote speakers at Condeco's 2018 annual workplace conference. Workplace innovation forum panel - Hear from some of the sharpest thinkers and thought leaders on topics such the culture of meetings, how smart technology is transforming the workplace, the impact of sensory data on workplace analytics and delving into how we do ‘meet better’ and how do we test different scenarios to understand what’s working.
Immersive, Interactive and digital workplace design | Nic Pyke, Oktra
Collaborating with the Global Event Manager to identify industry experts, I generated video content from Keynote speakers at Condeco's 2018 annual workplace conference.
Immersive, interactive and digital workplace design
Nic Pyke from Oktra is an award-winning designer and architect, who shared with us his vision the workplace of the future.
10 second trash challenge | Porirua Council
Working with the HR team and the team from Partners Porirua I created a 3 day work experience programme based on social media and tasked the students with creating video content with a recycling theme.
Immersive, Interactive and digital workplace design | Nic Pyke, Oktra
Collaborating with the Global Event Manager to identify industry experts, I generated video content from Keynote speakers at Condeco's 2018 annual workplace conference.
Immersive, interactive and digital workplace design
Nic Pyke from Oktra is an award-winning designer and architect, who shared with us his vision the workplace of the future.
Did you know | Porirua City Council
We required a simple way to demonstrate to residents value for money, after researching and collating over 50 statistics from all departments across Council.
I project managed the delivery of a series of videos about Council facilities and services for Porirua City Council. Including the researching of all data and facts and working with different departments to collate information.
Park updates | Porirua City Council
CHILDREN AND YOUNG PEOPLE STRATEGY:
Working with the Parks team at Porirua City Council, we created a series of videos which allowed the public to be updated on a regular basis with news and developments on local parks and recreational areas. Videos where filmed onsite and captured the current stage of each project.
Children's Day | Valentine's Day | ConferenNZ | Waitangi Day | Work Experience | SOLGM Award winning Video
Love Local 2021 wrap up video
LOVE LOCAL EXPO
Oversaw the digital team who filmed, edited and produced the wrap up Love Local 2021 Video. Myself and the team where on location during the expo, filming, taking photographs and posting social media in real time. We interacted with stall holders and vendors throughout the day, with a target of taking a photograph of every vendor, which was achieved. Watch the video
Event | Social Media | Website | Digital Strategy | Love Local Facebook group | Love Local Database
Love Local 2021 | promotional video
Working with the Digital Coordinator I oversaw the creation (and got hands on videoing a the Growth Forum) of a wrap-up video of all which incorporated all the exciting events, Love Local, Business Growth Forum, Porirua Small Business Awards, Maori and Pacific in Business event, Four local wahine talk social media event and Business after 5 event in conjunction with the Porirua Chamber of Commerce.
Business Month Strategy | Landing page | Video | Event
Te rā o ngā Tamariki | Promotional videos
Oversaw the production of the Children's Day promotional video, which also included short bite sized videos used in a paid social media campaign. Chrildren's Day was on 7 March 2021, 11am - 3pm, Aotea Lagoon.
Bite sized video
Animal Zone
Splash Pad
Miniture Train
Games zone
Animated gif | A-Z of Otaki
Zilchoo is your guide to seeing Otaki and Te Horo for Free! We are dedicated to finding the best, which is either, free for everyone, free for children or a donation.
Here is our quick A-Z Guide...from walking tracks, shopping, green parks and reserves, historic sites and street art, you'll find a letter that suits you to a T, or perhaps B, or N, or P....
Dog registration awareness | Porirua City Council
At Porirua City Council we remind our residents to re-register their dog registrations with an annual 360 digital campaign. Instead of the usual stock images, I created a series of fun messages and paired them with a GIF from GIPHY.com - this is a cost effective way to use GIF files and a fun and conversational way of getting the message across.
Check it out the campaign on Twitter.
TV Episode, Making it Big in London | London Live TV
Working the Global Events Director, we where approached to appear in an episode of London Live. London Live is a television channel in London, England. The channel transmits local news, current affairs, sports, arts, events and entertainment. We focused the episode on the Future of the Workspace, included interviews with CEO Paul Statham and Professor Jeffery Meyerson, Office design expert, WorkTech academy. The output of the episode generated an opportunity for the business to expand it's market reach to a wider audience.
Futuristic technologies transforming your workplace | Peter Otto, Condeco
Collaborating with the Global Event Manager to identify industry experts, I generated video content from Keynote speakers at Condeco's 2018 annual workplace conference.
Futuristic technologies transforming your workplace
Looking at the top future technologies that will transform and influence your workplace. Pulling together the topics covered in Condeco’s latest research report to demonstrate the importance they will have in the future.
Online holiday programme | Porirua Library
Wanting to move away from dependancy of Facebook, I worked closely with Porirua City Libraries to create an online video experience for tamariki during the school holidays.
Creating a online landing page, incorporated with YouTube and Porirua Library Children's Chat Facebook Group to create an online experience. Videos where edited and filmed with our videographer, uploaded to YouTube and scheduled to publish as per the schedule. We worked with stakeholders, entertainers and businesses to create a magical library of videos.
Antenno mobile app | Porirua City Council
Porirua City Council use a mobile app service called Antenno, allowing to instantly send messages to local residents with important messages. To promote the use of this app in Porirua and to increase users, I worked with the Graphic Designer to create a series of animated gifs with messaging encouraging people to download and use the App. This campaign saw a rise in App subscriptions across Porirua.
Check it out on Twitter here or on Facebook here.
Climate Change campaign | Porirua City Council
Porirua City Council updated the climate change strategy to complement the release of the report, I created an organic and paid social media campaign using a series of animated video.
These video complimented a landing page which hosted further information, a survey, contact details, white papers, reports and video for the community to reference.
Love Local Expo 2021 | Porirua City Council
To promote the 2020 Love Local Campaign, I worked with the digital coordinator to create a series of small animated videos for a paid Facebook advertising campaign, to Porirua residents, and greater Wellington. Watch the video
Love Local 2021 | promotional video
LOVE LOCAL EXPO
Working closely with the City Events Manager, I created a series of bite-sized-videos in a pre-promotion, using vendors across the city. These videos were successfully used in a targeted paid Facebook campaign, which allowed us to pin-point customers and increase footfall on the day.
Event | Social Media | Website | Digital Strategy | Love Local Facebook group | Love Local Database
Multi language | Maori, Samoan & English
Porirua is a diverse city, with nine pacific languages
across. I worked with a small team to create a video explaining the importance of the Long Term Plan. The main challenge was incorporating three languages into a 2 minute video. The Mayor, Deputy Mayor and a Councillor appeared, shot in various wards across the city. Working with the Digital Coordinator I incorporated best practice for subtitles, with three languages and set expectations for the stake holders.
Recycling Campaign
Get your wrapping right this Christmas!
Sadly, lots of pretty gift wrap can create a lot of waste because it can’t go in your recycling bin:
There’s plenty of other ways to your wrap gifts that are not only better for our environment, but also your wallet. So let’s get creative!
Product awareness campaign | Condeco
At Condeco Software, a workplace technology company, I used a series of product based social media tiles, highlighting each product, this campaign was used across all social media platforms. It was tied in with a larger campaign promoting projects.
Related blog post: To GIF or not to GIF
Baby Gym Video Series | Te Rauparaha Arena
I project managed the delivery of seven 20 second videos to promote the baby gym facilities at Te Rapharaha Arena in Porirua. The videos are hosted on the website, YouTube and an organic and paid social media campaign targeting parents in the local region.
Check out some of the videos here: Baby Gym, and Tiny Movers.
Debate, don't Hate video
The current environment on social media can be a tricky place to navigate, which is why I worked with the CE executive advisor and the Communications Director to create a video which highlighted a very specific message for residents of Porirua, "Debate, not hate".
The video was created in-house and used our own staff members as the voice, this shows the diversity within our own organisation.
Porirua City Council public social media guidelines | Debate, note Hate video | Workshops
Workplace Innovation Forum Highlights 2019 | Condeco
Collaborating with the Global Event Manager to identify industry experts, I generated video content from Keynote speakers at Condeco's 2018 annual workplace conference.
Workplace Innovation Forum Highlights 2019
Looking at the top future technologies that will transform and influence your workplace.
Pulling together the topics covered in Condeco’s latest research report to demonstrate the importance they will have in the future.
Love Local Expo | Whittakers & Porirua City Council
LOVE LOCAL EXPO
In collaboration with Porirua City Council and Whittakers, we created a short bite sized video for a competition for the 2021 Expo, this competition encouraged people to enter their details while they were visiting the expo in Porirua - "Win a Year's Supply of Chocolate" using Facebook paid and organic marketing to promote the expo.
Social Media | Website | Digital Strategy | Love Local Database
Explainer Video | World Hello Day
World Hello day is annually in November and can be celebrated or promoted in different ways across industry.
I wanted to try out a digital platform called Sparkle, and used the option of an explainer video to highlight in a fun way the different ways people in Otaki say hello to each other.
Te rā o ngā Tamariki | Children's Day
CHILDREN AND YOUNG PEOPLE STRATEGY:
As it's children's day, why not let the kids take the lead! We empowered a team of young people at our children's day event at Aotea Lagoon to take over Porirua City Council's social media platforms and create their own content to share in real time on the day. It was a fantastic result, and the kids (and parents) really enjoyed themselves.
See the short bite sized clips here:
Children's Day | Valentine's Day | ConferenNZ | Waitangi Day | Work Experience | SOLGM Award winning Video
Is this the end of Email? | Powtoon
I created a functional think tank session to solve the issue of internal communication options within a global technology firm with 18-24 year olds. This animated video was played at the beginning of the workshop as an introduction.
Podcast promotional video series
The brainchild of Eve Laws, Poopology Podcast brings together women of all shapes, sizes, backgrounds and colours to discuss the trials and tribulations of being a modern warrior woman. Special guests and regular friends. This animated video promotes the podcast and uses fun statistics, it was created using a mobile app called InShot.
Bite sized promotional videos
Family lock down videos
During the New Zealand COVID-19 Lockdown in 2020, I wanted to capture a moment in time with my three (very active) children, and created a daily video diary of my children's activities. I captured their antics on my smartphone and using a mobile phone App called In-Shot I was able to quickly edit the video and upload to Facebook.
Waitangi Day 2020
CHILDREN AND YOUNG PEOPLE STRATEGY:
Partnered with Ngāti Toa Rangatira, to honour our commitment to mana whenua and the Treaty of Waitangi. Working with the video editor, I project managed the delivery of the Porirua City Council 2020 Waitangi Day video, which highlights the fun and exciting day for all the community.
Online Council Meetings | Te Reo Maori Digital Strategy | Digital Strategy Porirua Council | Pātaka Art Museum
Animated gif | Ice cream queen Otaki
A social media campaign advertising a local ice cream business, using a local girl, Samantha, who happily posed for a series of photographs for an ice cream. I overlayed the images with cartoon style animation for a super cute result.
Related blog: How Pizza Express used personalised video marketing