GIF, boomerangs and animated files are a fun and engaging way to interact with digital marketing campaigns, especially social media where they add an element of fun. Check out some of the GIFs and animated files I've used in campaigns.
Antenno App campaign
Porirua City Council use a mobile app service called Antenno, allowing to instantly send messages to local residents with important messages. To promote the use of this app in Porirua and to increase users, I worked with the Graphic Designer to create a series of animated gifs with messaging encouraging people to download and use the App.
Dog registration campaign
At Porirua City Council we remind our residents to re-register their dog with an annual campaign, instead of the usual stock images, I created a series of fun messages and paired them with a GIF from GIPHY.com - this is a cost effective way to use GIF files.
Check it out the campaign on Twitter.
Product GIF's
At Condeco Software, a workplace technology company, I used a series of product based social media tiles, highlighting each product, this campaign was used across all social media platforms. It was tied in with a larger campaign promoting projects.
Related blog post: To GIF or not to GIF
World Hello Day animated video
World Hello day is annually in November, I used an explainer video to highlight in a fun way the different ways people in Otaki say hello to each other. this programme was easy to use, and gives a fun and vibrate feel.
Lego Stop Animation
To pair with a blog on building your facebook strategy for small businesses, I created this short stop animation video from my children's Lego.
Check out the blog: Facebook Strategy for Small Businesses.
Social media GIF
A quote from a conference was turned into GIF, this is a great way to take a simple quote on social media and turn it into something a little different.
Related Blog: The law v animated GIFs
Ice cream queen, Otaki
A social media campaign advertising a local ice cream business, using a local girl, Samantha, who happily posed for a series of photographs for an ice cream. I overlayed the images with cartoon style animation for a super cute result.
Related blog: How Pizza Express used personalised video marketing
Love Local Gifs
To promote the 2020 Love Local Campaign, I worked with the digital coordinator to create a series of small animated videos for a paid Facebook advertising campaign, to Porirua residents, and greater Wellington.
Podcast animated video
The brainchild of Eve Laws, Poopology Podcast brings together women of all shapes, sizes, backgrounds and colours to discuss the trials and tribulations of being a modern warrior woman. Special guests and regular friends. This animated video promotes the podcast and uses fun statistics.
Is this the end of email animated video
I created a functional think tank session to solve the issue of internal communication options within a global technology firm with 18-24 year olds. This animated video was played at the beginning of the workshop as an introduction.
Related blog: Is this the end of email
Climate Change, Porirua City Council
Porirua City Council updated the climate change strategy to complement the release of the report, I created an organic and paid social media campaign using a series of animated video.
Podcast animated video
The brainchild of Eve Laws, Poopology Podcast brings together women of all shapes, sizes, backgrounds and colours to discuss the trials and tribulations of being a modern warrior woman. Special guests and regular friends. This animated video promotes a podcast episode about being Transgender.