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The Online Shopper’s Saga: In Search of a Secure Payment Solution

Retail and consumer behaviour is in the spotlight more than ever with the popularity of online shopping being big business! Having a secure payment solution for an e-commerce website is essential for ensuring customers are confident whilst shopping online and will help keep them coming back, especially when a seamless customer journey is involved.

Part of having a seamless customer journey is the payment process when it comes to the online checkout. Shopping cart abandonment is a hot topic in many business discussions, with most abandoned shopping occurring due to concerns about payment security or the payment process being too complicated.

It’s simply not enough to just offer customers the possibility to make purchases online in order to make a successful business, there needs to be a secure payment solution in place, where concerns around payment security can be avoided.

The animated infographic below, by Total Processing, outlines an in-depth analysis around online shopping including; retail sales over the years versus online shopping over the years, the 10 most popular shopping sites around the world, cart abandonment, and what makes a strong payment gateway. It outlines where to start in regards to searching for a secure payment solution, some key aspects to look out for as well as plenty of stats...

Guest Blogger

David Midgley, Head of Operations at Total Processing

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