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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.


The Invisible Hand of Social Media: How Algorithms Shape What We See
Social media isn’t just about staying connected—it’s how millions consume news every day. But what you see on your feed isn’t random. Algorithms filter and prioritise content, often reinforcing existing views while hiding others. This creates filter bubbles, fuels polarisation, and makes misinformation harder to spot. Understanding how algorithms work is the first step to breaking free and making more conscious choices online.
Sep 292 min read


What the @&!£ is Nibbler?
Last night I watched a Netflix documentary, “Man V Snake” Nope, not a nature film, it was actually about computer games and a chap called Ti
Aug 31, 20182 min read


Virtual reality and the future of social media
Yesterday I stumbled across an article about Virtual Reality, this technology is huge, and the role it plays in gaming has turned it into a
Jul 7, 20172 min read


What level of responsibility do social media platforms play in the world of terror?
If social media wasn't available, how easy would it be for those with radical intentions to spread hate and violence around the world?&q
Jun 12, 20173 min read


The Ultimate Cheat Sheet On URL Shorteners
There are many options available for you to shorten your links online or on your mobile, ranging in functionality from link bookmarking, ana
May 15, 20172 min read


Hangover Day - 1st January
There is a National Day for just about everything! And wouldn't you know it, Hangover Day is the 1st January. After all the New Year'
Jan 1, 20171 min read


The Online Shopper’s Saga: In Search of a Secure Payment Solution
Retail and consumer behaviour is in the spotlight more than ever with the popularity of online shopping being big business!
Dec 16, 20161 min read


Controversial Posts on Linkedin - Would you do it just for the engagement?
There has been a lot of talk on Linkedin about appropriate sharing of content, with some users pushing the boundaries of what is acceptable
Jul 14, 20162 min read


Increased activity = increased profile views
I love statistics, it's always exciting to log in and check out what's been happening with your online presence.
Jun 2, 20161 min read


Outside The Search Box, Connecting with Linkedin Members
Linkedin is all about connecting with other people, and with over 400 million members there is great potential to connect with like minded b
Jun 1, 20162 min read


Going Viral - is there a formula?
Just like you, I'm sure you've read or seen plenty of images and articles on #TheDress (You know the one, the White and Gold or was it...
May 12, 20162 min read


Quackers for Quackit
When I first started taking an interest in HTML I needed to find a tool which would help me understand the basics, but was also free to use!
Oct 10, 20141 min read
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