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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.​
What would be your Headline?
Last week, I was chatting with a friend about innovation and she said to me "if you are surrounded by turkeys, how can you be expected
Sep 25, 20172 min read
How a programme about Minimalism highlighted the "Fast Fashion" industry
Last night my husband and I watched a programme on minimalism, centring around two men who took all the 'stuff' they owned and...
Sep 13, 20172 min read
Is self servicing air brushing a good thing?
Today I tried out a couple of Apps which allow you to do some basic air-brushing to your photographs. I'm not quite sure how I feel abou
Jul 7, 20172 min read
Facebook Strategy for Small Businesses
Creating a digital marketing strategy for your small business doesn't need to be complicated. My simple tips to help you create a strate
May 16, 20173 min read
The Online Shopper’s Saga: In Search of a Secure Payment Solution
Retail and consumer behaviour is in the spotlight more than ever with the popularity of online shopping being big business!
Dec 16, 20161 min read
IoT In Retail Event
Investment in IoT in Retail is expected to reach $2.5 billion by 2020, according to Juniper Research. IoT is rapidly reshaping the whole ret
Nov 29, 20161 min read
12 of the of the best chocolatey inspired twitter names
Chocolate, I love it, as I'm writing this blog I'm tucking into a Cadbury Dairy Milk bar, although other brands are available.
Oct 4, 20162 min read
One Big Stinky Lesson in Digital Marketing we can learn from the creator of Poo-Pourri.
Content that evokes emotion is very powerful, and if you can make people laugh, then chances are people will love your brand.
Aug 16, 20162 min read
My Online Customer Journey
I love shopping, the smell of new clothes, the shine of new shoes and the sparkle of jewellery - I literally can't help myself - I'm
Jun 27, 20162 min read
Marketing is in the middle of an attention crisis...
Last week I attended a seminar, "Digital Marketing Magazine Mid-term", a great line up of speakers from industry leaders from Micr
Jun 26, 20162 min read
Dolmio Has Hijacked Dinner Time
Dolmio, makers of Italian sauces, pasta, and ready-made meals have come up with a very inventive way of making dinner times just that little
May 2, 20151 min read
Why I Love Halloween And You Should, Too!
Do you theme your blog posts and social media campaigns around holidays, current events or topical news stories?
Oct 31, 20142 min read
How to Effectively Use Facebook Landing Pages
Have you ever wondered how companies use Facebook to generate leads? One way is very simple and effective, and this involves using Landing p
Oct 11, 20141 min read
Trains, Planes and Auto Top Ups
In today's world, we do a lot using our mobile devices, so a few weeks ago when I was walking through London Bridge station
Oct 6, 20142 min read
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