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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.


The Real Reason Your Manager Wants to See Your Daily Tasks
Managers asking employees to list their daily tasks can improve transparency and coordination but may also lead to micromanagement feelings, added admin work, and stress. Understanding the pros and cons helps teams find a balance that supports productivity without unnecessary pressure.
Sep 194 min read


Embrace the Chaos: Why Marketing Shouldn’t Fear DIY Content (but Guide It Instead)
With Canva, AI, and smartphones in every department, content creation is no longer just marketing’s job. Instead of fighting it, here’s how to empower teams, protect your brand, and embrace the DIY era, without losing control.
Aug 74 min read


The Utter Nonsense of 5-Minute Crafts
Ever found yourself 2 minutes deep into a video where someone’s turning old tyres into a sofa... and wondered how you got there? You’re not alone. Viral content creators know exactly how to hook your brain. This blog explores the wild world of ridiculous online videos, the sneaky science behind your curiosity, and why these clips get billions of views—even when they make zero sense.
Jul 304 min read


Working From Home: Trust, Technology, and the Truth About Productivity
Working from home isn’t about clocking in from your kitchen and slacking off—it’s about trust, discipline, and outcomes. In NZ, nearly 900,000 people now work remotely, and over 50% say they’re more productive. I've worked in cultures that embraced flexibility and others that feared it. The difference? Mindset. With the right support and trust, remote work isn't just possible—it’s powerful.
Jul 272 min read


Whose Job Is It to Water the Office Plants? And Why Is There a Garden Gnome Involved?
Not all team-building efforts are created equal — and sometimes, they backfire. From forced chore rosters to quirky “fun” initiatives like desk gnomes and plant-watering duty, well-meaning engagement strategies can leave staff feeling disrespected, stressed, or checked out. It’s time for HR, managers, and engagement leads to look beyond surface-level fun and tune into what the data and employee voices are really saying: autonomy, purpose, and respect matter more than novelty.
Jul 213 min read


Social media: Trolls, abusers and losers
Working in social media can be very rewarding, but it can also be draining. The constant negativity, moaning and complaining online can take a toll on your mental health, occasionally getting you down or at worse having an adverse affect on your entire wellbeing.
Jul 134 min read


Using Facebook Stories in Your Marketing Strategy: Pros, Cons & Best Practices
Facebook Stories can boost visibility and engagement, but they’re not a one-size-fits-all solution. In this blog, we unpack the strengths and limitations of Stories, share when to use them, and explain why they work best alongside longer-lasting content.
Jun 304 min read


Partnering with WORKTECH Academy — Sharing Thought Leadership for the Future of Work
Partnering with WORKTECH Academy was a pivotal step in sharing thought leadership on the future of work. Through this collaboration, we explored emerging workplace trends, innovation, and the evolving role of technology — helping position our brand at the forefront of workplace transformation.
Jun 302 min read


Exploring Wix’s AI Tools: A simple but smart addition for content creators
Wix.com has quietly introduced some handy AI tools that make content creation a little easier — and a lot more fun. From generating meta descriptions and blog excerpts to experimenting with the beta version of the AI Image Creator, these tools are simple, smart, and surprisingly helpful for busy creators looking to save time and add flair to their sites.
Jun 262 min read


Outpaced by the Algorithm: Career Crisis in the Age of AI
There’s a quiet crisis unfolding in boardrooms, Zoom calls, and staff kitchens across the world — a generational struggle to keep up with the relentless march of technology. Among those most impacted?
Jun 142 min read


Music in the workplace - is it harming collaboration?
WORKPLACE I 4 Minute Read
Jul 9, 20182 min read


My 21st work anniversary
This year marks 21 years since I entered the workforce, some of technology we have today simply didn't exist when I started my first job
May 30, 20182 min read


What would be your Headline?
Last week, I was chatting with a friend about innovation and she said to me "if you are surrounded by turkeys, how can you be expected
Sep 25, 20172 min read


Thought Leadership – Capitalising on Trending Topics
There is almost an endless supply of trending topics available On social media, from annual days celebrating doughnuts, pets or authors, ind
Sep 16, 20172 min read


How a programme about Minimalism highlighted the "Fast Fashion" industry
Last night my husband and I watched a programme on minimalism, centring around two men who took all the 'stuff' they owned and...
Sep 13, 20172 min read


Tailors Day
Today is Tailors Day, I don't have a Tailor, I purchase all my clothing online, I'm a Digital Shopper, my 3 small children are compl
Jun 4, 20171 min read
Repeat Day
Repeat Day, according to the National Days calendar this is a day for repeating yourself, I have three children so technically this is every
Jun 3, 20171 min read


To GIF or not to GIF
We've all seen GIF files floating about on the internet, I recently created a series of Gif files World Hello Day, with help from my kid
May 15, 20171 min read


Hangover Day - 1st January
There is a National Day for just about everything! And wouldn't you know it, Hangover Day is the 1st January. After all the New Year'
Jan 1, 20171 min read


Never Mind Digital Disruption - What About Sport Disruption!
Digital Disruption 'The change that occurs when new digital technologies and business models affect the value proposition of existing...
Aug 18, 20162 min read


POLL - Do Women Really Like the Colour Pink?
Do women really like the colour pink? What's the big deal? According to the Design Love Website the colour Pink has some of the greatest
Jul 13, 20161 min read


Choosing your perfect Colour Palette #PaletteGenerator
If you regularly read my blog, then you'll know I'm a huge fan of free online digital tools! Today I stumbled across pictaculous.com
Jul 11, 20161 min read


How to Ride the Trends on Twitter
Riding the Trends on social media and in particular +Twitter can be a fine balance between creative genius and total disaster.
Feb 16, 20162 min read


Making Blunders on Live Televison
The recent Miss Universe Pagent was centre stage on social media this week, because of an error by the host Steve Harvey.
Dec 23, 20152 min read
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