Facebook we love it and hate it.
2.85 billion of us log in each month, 2.75 billion of us on our mobiles. 55% of those users are men, and 44% are female. And contrary to popular belief, the largest group on Facebook at between the ages of 35-35 years of age. Seniors 65+ are the smallest demographic at 4.8%. Most of us spend about 34 minutes every day. (2021 Statistics from Omnicore)
My profession is digital marketing, and I live in a world of social media. Over the years I've been on the platform I've noticed a trend among Facebookers, they fall into 13 typical user types.
Related Post: 17 influences on social media
13 types of personalities on Facebook
ONE: The Activist
You know the one, the political activist, the climate warrior, Greenpeace champion, they use Facebook to protest. Airing their views by posting articles & blogs from other activists, on a side note, they never post anything personal.
22% of the worlds total population uses Facebook - The Statistics Portal
TWO: The Broadcaster
This is the person who tells you everything, and I mean everything...a photo of their dinner, 156 photos from their latest mini break to Prague, overuse of the Check-In App, arguments with their other half, their personal review of the latest Homeland episode, their daily commuter nightmare, latest headache, toilet break...
400 new users sign up Facebook every minute - Smart Insights
THREE: The Silent Listener
This is the person who has a profile, has uploaded a few photographs, but never updates their status, posts or likes anything. They are the silent listener, reviewing their Facebook wall but never joining in the conversation.
Over 2.5 trillion posts have been created on Facebook - Tech Crunch
FOUR: The Candy Crusher
Stop, just stop with the invitations to play Candy Crush...or whatever game it is your playing...
19% of time spent on mobile devices occurs on Facebook - Flurry Analytics
FIVE: The Occasional Poster
This person uses Facebook, yep you guessed it, occasionally, you'll find a selection of photographs, some status updates and a small amount of interaction with their friends, but just occasionally.
83% of Facebook users worldwide are under the age of 45 - The Statistics Portal
SIX: The Inspirational Quoter
This person likes to share their daily updates of inspirational (I use this term loosely) quotes complete with misty images of beaches, mountain ranges, clouds, sunsets, rivers, parks..
Users access Facebook an average of eight times per day - Smart Insights
SEVEN: The Conspiracy Theorists
Very Similar to the Activist, but this person posts 'news' articles from Huffington Post or The Onion, claiming the Government, FBI, CIA, MI5, MI6, World Health Organisation, McDonald's, big corporate; are behind everything, everything! They are covering up everything!
Facebook users consider, on average, just 28% of their Facebook friends to be genuine or close friends. - Telegraph
EIGHT: The Big Statement Maker
You know this person, they make big statements: "I'm so mad right now, can't believe that happened" or my personal favourite, "The Games People play" - then never actually tell you what's going on. Their status is followed up by concerned friends, "What's up hun?" or "Love you, just PM'd you".
Millennials are 1.35 times more likely than older generations to say they find it easier to focus when watching videos on mobile - Facebook
NINE: The Digital Sportsman
This person, although similar to the Big Statement Maker, is only focused on one thing, sport, sport and more sport, they review the latest match with a play by play, up to the minute review of every aspect of the game.
People can recall a piece of consumed mobile content for just 0.25 seconds - Facebook
TEN: Da Spella
Is dis person U? Ya Spellin' is Real Hard 2 Read, It can Sum times Take me a Few Min's to read ya Status and unda stand Wat ya are chattin' About. PS - You also have a habit of capsizing random words.
By 2020, over 75% of the world's mobile data traffic will be video - Cisco
ELEVEN: Technically Challenged
This person doesn't know the difference between posting on a Friends wall and sending a private message. Quite often confusing the two, resulting in a very long message detailing far too much information publicly on their friend's wall.
Facebook Reactions have been used more than 300 billion times since they launched in February 2016 - Ad Week
TWELVE: Two for One
The account which is shared by a loving couple, being friends with this couple you get two for the price of one, awesome! The only trouble here is you can't always be sure who you are talking to.
Facebook users generate 4 million likes every minute - Wersm
THIRTEEN: The Paparazzi
Constantly posting photographs of yourself and your friends, drunken selfies, weekend snaps, Friday night down the pub, Sunday afternoon bbq, even historical photos from 15 years ago. Similar to the broadcaster, yet you do it in image form. Just be careful not annoy your friends with all the photo posting and tagging.
By 2020, over 75% of the world's mobile data traffic will be video - Cisco
Which one are you, or are you a combination of a couple of Facebook Types? I confess that I am "The Occasional Poster", while my husband is the "Silent Listener".
PS - I love statistics, if your looking for a great place to find some statistics and insights, the team at Acodez has designed an interactive infographic that shares an updated statistic of all the major activities related to Facebook and other social media platforms including the one mentioned in your article. Check it out here: acodez.in/facebook-users-worldwide/
