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Using Hashtags Effectively

Hashtags, the ultimate source of confusion, I've been asked many times by colleagues and friends, what exactly is a hashtag? My usual response is hashtags are your point of reference in a conversation, but in actual fact, they can be so much more than that. Hashtags are not just used on twitter, hashtags have found their home across other social media platforms, such as Facebook (Although not as popular), Pinterest, Instagram and LinkedIn.

Related Article: The best Eleven minutes on Twitter ever!

Claire Roper, Using Hashtags Effectively

Here's how I use hashtags...

The hashtag which is part of a question


I recently asked another twitter user a question about what was happening in the photo they posted, ending the tweet with #curious. By using this hashtag I was able to cut down on the amount of characters used with just one word and in a slightly amusing way get my point across.


The statement hashtag


This hashtag can be used to make a point of view, perhaps you are passionate about a political statement, sports team or a cause you are campaigning for. By using a hashtag you can get your point of view across quickly and effectively.

The campaign hashtag

This hashtag can be fun, here's where you can create your own hashtag which is relevant to your campaign, challenge or competition. This is not just for brands or companies, individuals can use these as well. Such as, you are cycling for charity the full length of the UK, or swimming the English Channel, you can use a hashtag so other users can follow you. #SarahCycle #SwimBill - have fun with your hashtag, but remember they use up characters so try can keep then fairly short and snappy.