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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.​


Tailoring your Twitter content to match your market
TWITTER I 5 Minute Read
Jul 22, 20182 min read


Eddie, the Twitter Genius
Southern Rail bravely handed over their twitter account to Eddie, a 15 year old work experience student.
Jul 13, 20171 min read


8Â reasons why you should Covfefe
Was it a pocket tweet? A drunk tweet? A I fell asleep mid tweet. We'll never Know, but what we do know is that it caused a Twitter fest,
Jun 13, 20172 min read


Rocky Road Day
A day dedicated to Chocolate, Marshmallow, nuts, and Ice Cream how could I not support it! There are several claims to the origins of Rocky
Jun 2, 20171 min read


Go Barefoot Day
National Go Barefoot Day was established by Soles4Souls. Its an opportunity to kick off your shoes and run barefoot!
Jun 1, 20171 min read


When Hashtags go bad
I run several social media workshops, and I have a section all on its own about hashtags, simple do's and don'ts. My golden rules fo
May 18, 20172 min read


Hangover Day - 1st January
There is a National Day for just about everything! And wouldn't you know it, Hangover Day is the 1st January. After all the New Year'
Jan 1, 20171 min read


Lucy Hill Blood Appeal and The Power of Social Media
A few days ago I read an article on my Facebook feed about a young women, Lucy Hill, injured in Thailand.
Dec 12, 20162 min read


It's all about timing (why you should trust your Social Media Team)
Social Media is all about timing, getting it right can really make a difference to your post, especially if it's currently Trending.
Aug 4, 20162 min read


What was trending on Twitter today #TwitterTeaParty
Today I took a look at what was trending on Twitter, I'd set my location to Great Britain so it was going to be a wide variety of Hashta
May 2, 20162 min read


Making Blunders on Live Televison
The recent Miss Universe Pagent was centre stage on social media this week, because of an error by the host Steve Harvey.
Dec 23, 20152 min read


The Selfie and Escalator Related Accidents
was on my way into the office last week, travelling through Kings Cross station and came across the sign below, which was located at the top
Aug 10, 20151 min read


Popular Culture: #Twitter #Glasto2015 #KanyeWest
Whether you love him or loathe him, there is no denying that he always seems to dominate headlines and trend on social media and Glastonbury
Jun 28, 20151 min read


Using Hashtags Effectively
Hashtags, the ultimate source of confusion, I've been asked many times by colleagues and friends, what exactly is a hashtag?
Sep 29, 20142 min read


Mustering your flock and Building your Company
I love twitter, it's a great social platform to engage directly with brands, like-minded people and ideas.
Sep 24, 20141 min read


The Chatter Challenge, A Twitter Campaign
The Chatter Challenge was a successful twitter campaign I created while working at a Salesforce implementation company as the Digital Market
Sep 19, 20142 min read
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