Responsible for creating a community focused digital marketing strategy and content plan. Create and deliver digital content across web and social. Create strategic alignment with stakeholders, including youth, Māori and Pacific communities.

Created and led the digital strategy for Porirua City Council, including its key entities: Pātaka Art Museum, Porirua Libraries, and Te Rauparaha Arena. My work focused heavily on developing and executing content strategies—particularly for social media—with a strong emphasis on engaging video content. I was responsible for designing and delivering strategic digital campaigns around key issues such as recycling, climate change, and the highly successful Love Local – Porirua initiative in collaboration with the Marketing Advisor. I also oversaw content creation for Porirua Libraries' school holiday programmes and played a leading role in shaping the city's web presence, advising on content, layout, design, and leading training workshops for internal teams. 

My governance of digital platforms ensured best practices in content creation, distribution, and repurposing.

In addition to managing the overall social media budget and advising on paid campaigns, I implemented social media guidelines and style guides, including strategies for managing trolling and antisocial behaviour. I produced thought leadership presentations for government events, monitored analytics, and created detailed digital performance reports. As part of the COVID-19 communications response team, I developed a flexible digital strategy to keep residents informed and connected. I also advised on the Discover Porirua tourism website and introduced innovative digital tools to enhance the customer journey. Leading a high-performing digital team, I mentored staff and managed relationships with external consultants for web, campaign, and consultation-related projects—ensuring all digital touchpoints supported council goals and community engagement.

Led the Ōtaki Market’s marketing strategy, transforming it from a struggling market into a thriving, award-winning community hub. Through innovative digital campaigns, strategic partnerships, and a strong community focus, the market has grown into a vibrant destination that supports local businesses and attracts visitors. 

A key success has been the Ōtaki Kids Market, which has gained recognition for empowering young entrepreneurs and was awarded for its impact.

Podcast Co-Host for a start up Podcast. Poopology Podcast brings together women of all shapes, sizes, backgrounds and colours to discuss the trials and tribulations of being a modern warrior woman.

Created a compelling global content strategy. Manage effective internal processes and delivering digital content utilising knowledge from; business solutions and strategy, industry trends, customer insight and competitor analysis.

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REPORTS: Marketing Co-Ordinator | Marketing Intern | Content Writer​​​​

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• Robust and compelling global content strategy

• Produced; ebooks & guides, infographics, video, blogs, product sheets & case studies, white-papers and research documents

• Created a content matrix which formed the Digital Content Hub and managed existing and produced new content on the Hub.

• Identify effective ways of working with internal teams and specialist partners to produce content

• Use feedback, customer insight, website analysis to shape content

• Governance of digital platforms, ensuring best practices for content creation, distribution and repurposing

• Detailed reports of performance of global content portfolio

• Managed partnerships with content distribution channels, affiliate sites & industry channels

• Identify new commercial opportunities for content

• Managed freelancers, journalists and researchers

• Led the production of the Modern Workplace 2019 Research Report

• Produced thought leadership presentations for global events

• Kept up to date with best practice in digital communication

• Produced and developed bespoke content

• Created a Technical Hub Video series for customers

• Worked closely with the PR to generate industry focused articles

• Created and hosted internal workshops

Responsible for the implementation and management of online communication strategies; targeting specific customer base through account based marketing, industry leads, partners and alliances.

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• Devised and delivered Condeco UK’s social strategy

• Provided reporting on social platforms

• Set priorities campaigns, changed and adapted to improve results

• Developed UK thought leadership content strategy based on relatable topics, trends and internal talent

• Participation in writing and editing thought leadership articles

• Created relationships with partners and suppliers

• Formed relationships with social influencers internally and externally

• Created and delivered a series of social media workshops

I love social and digital content and thrive on working on many different projects. Working as a consultant I specialised in social media and digital strategy, content creation, digital campaigns, and thought leadership. I’ve worked on many successful social and digital projects, from workshops, consulting, digital auditing and mentoring to just about everything in between.

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• Created an evergreen roadmap, and seasonal content strategy for all digital channels, including social, blog and website for a London based charity, FutureVersity, as well as a 12-month digital marketing plan highlighting the summer programme. 

• Website Design and consultation for digital retail expert, Christiana Petrou 

• Worked closely with a London based advertising agency, training the team on social media workshops, including putting the team to the test with my ’50 Shades of Social Media’ workshop.

• Provided eCommerce website solutions and social media strategy for a Start-Up women’s fashion designer 

• Invited to the IoT in Retail event, hosted by ERP News and created content post event 

• Advised a family run B&B business in France, providing eCommerce solutions, social media strategy, booking system, and a solution for language options.

• Created a detailed social media report for a London based PR Agency to help them understand their customers Facebook Page 

• Produced Personalised LinkedIn strategies for business, executives and entrepreneurs wanting to enhance their LinkedIn Profile

Reporting to the European Marketing Director as the Digital and Social champion, I worked with a global teamacross industry. I understood all aspects of social and digital, as well as how new digital and social solutions could be successful. Raised awareness of social media internally, by creating successful social & thought leadership workshops.

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• Worked as the SME on the Virgin Trains digital transformation account

• Worked with leadership teams to define the customer journey across all UK channels

• Develop close working relationships with technical teams, customer care teams, country social media managers, brand & marketing, and the business segments

• Content creation across all digital channels

• Presented frequently to executives to gain widespread support for social and digital strategies

• Advised the management team on social and digital trends

• Reporting and measuring of all digital and social engagement

• Worked with key stakeholders to influence social media and ensure KPI’s are met

• Ensured all social and digital activity is attributed to lead generation campaigns

• Advised the HR Team with talent acquisition

• Managed the digital communications strategy

• Content creation for industry-specific campaigns

• Managed the UK Thought Leadership strategy

• Created and delivered a social media training programme which was rolled out across the UK

Reporting to the CEO, I oversaw the delivery of digital and social campaigns, I was responsible for managing the digital marketing team as well as driving multiple projects and programs to successful completion. I worked extremely closely with the Technical Services team to support new business and account development.

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• Managed the UK marketing team and suppliers

• Live demonstration of Facebook and salesforce integration at a customer event

• Sought out and formed relationships with social media influencers both internally and externally

• Created a social campaign called “The Chatter Challenge” which was taken up by salesforce.com

• Created a social media and salesforce integrated solution for customers

• Advised on CRM and social media activities

• Manage and nurture thought leadership and establish new influencers that fit the brand and appeal to audiences

• Created the social and digital strategy

• Worked with key stakeholders to influence social media and ensure KPI’s are met

• Reporting and measuring of all digital and social engagement to the senior leadership team

• Advised the senior leadership team on the latest social and digital trends and how best to implement

• Content creation across all digital channels