RESUME

CLAIRE ROPER

CONTENT CREATION

Fresh Content, New Ideas

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work timeline 

2019 - present

Principal Communications Advisor - Design and Digital

Porirua City Council

A strategic part of the Communications team, I'm responsible for creating a community focused digital marketing strategy. Manage effective internal processes to create and deliver digital content across the web and social media channels. Create strategic alignment with stakeholders in Porirua, including youth, Maori and Pacific communities. Creation of a social media strategy focused on community engagement

2018 - 2019

Global Content Manager

Condeco Software

Reporting directly to the Global Digital Director and responsible for building an organised and compelling content strategy. I manage effective internal processes and deliver digital content utilising knowledge from business solutions and strategy, industry trends, customer insight and competitor analysis; to produce content which is best in class.

• Lead the strategic global digital marketing strategy

• Identity new commercial opportunities for content strategy

• Managing partnerships with content distribution channels, affiliate sites and industry levels

• Lead and manged global content strategy

• Work closely with the creative and brand teams to ensure all content is consistent with messaging

• Governance of digital platforms: Blogging platform and Content Hub

• Establish and maintained relationships with key stakeholders, partners and suppliers

• Implemented a content portal: Digital Resources Hub allowing customers to download from the website

• Created an internal communications programme for digital marketing to create employee engagement with all digital assets

• Worked closely with the Campaigns Manager to ensure effectively delivery of external communications via email and newsletters

• Integrated social media marketing strategy and oversaw the management of social media channels, including organic, paid, business as usual and crisis management.

• Represented Condeco at external networking events, seminars and strategic meetings to establish long lasting relationships with partners, suppliers and customers.

• Managed global blogging programme which incorporates talent and influencers across the business

• Influence and identify the most effective ways of working with internal teams and specialist partners to produce content

• Enhancing new and exciting website content through employee feedback, customer insight, website analysis

• Produce detailed reports of performance from across the global content portfolio and ensured best practices for content creation, distribution and repurposing

• Tracking and analysing content metrics, ensuring ROI is delivered

• Managed Video production teams to develop content, as well as content freelancers, journalists and researchers

• Produced: ebooks & guides, infographics, video, blogs, webinars, product sheets & case studies, white-papers and research documents

• Project lead for the Modern Workplace 2019/20 Research Report

• Understanding customer base, creatively writing impactful content for blogs and digital assets

• Working strategically with the Global Events Director to produce thought leadership content to global events

• Keep up to date with best practice in digital communication

• Ensures compliance with best-practice web accessibility guidelines and that content is optimised for search

• Produce and develop bespoke projects and solutions to help clients engage their target audience

• Created a Technical Hub Video series

• Worked closely with the PR agency to generate industry focused articles

• Created and hosted internal workshops on the fundamentals of content, social media, introduced new assets globally

SUCCESSFUL PROJECTS: Global Content Hub  I  Content Matrix I  Global Blogging Programme  I Smart Buildings Infographic I Meeting Room Management Infographic I Are we ready for AI Assistants in the Workplace Report

2017 - 2018

Digital Communications Manager

Condeco Software

Reporting directly to the UK, Middle East and Africa Marketing Director as the Social media and Digital Communications lead for the UK, responsible for the strategic design, implementation and management of online communication strategies targeting specific customer base through account based marketing, industry leads, partners and alliances. Social media strategy and content creation is a key part of this role.

SUCCESSFUL PROJECTS: Women In Technology  I  UK Thought Leadership Programme  I  Case Study Video  I  EBook: Workplace Trends  I  Innovation Forum  I  LinkedIn Workshops  I  Twitter Growth  I  Build Your Brand Workshop  I  Website Design  I  Infographic Design

check out my LinkedIn profile for further job history

successful projects

Women in Technology

An evergreen landing page focusing on Women in Technology, interviews and articles from Thought Leaders globally spanning a range of talent, representing Diversity & Inclusion, Leadership, Governance, Social Media, Workplace and working in male dominated environments. Check it out

education & skills

Workplace design,salesforce.com, Technology, Property, Real Estate, Financial Services, Shipping, Retail, Adult Education, Sales, IT, Training, Education, Government, Recruitment, Technology Risk Management, Voluntary, Retail, Manufacturing, Telcommunications, Healthcare,  Consulting & Insurance

industries

education

social media platforms

outside work 

I love spending time with my family, I have 3 boys so I'm totally out numbered.

I'm an amatur artist and enjoy creating cartoon sketches and paintings

I have a passion for baking, Cakes and Biscuits are my speciality.