Claire Roper

Digital Communications | Content creator | Blogger | Podcaster | Social media nerd

Communications content specialist with a focus on driving positive customer experiences, generating leads with digital content. Creating innovative content and campaigns aligning with the commercial objectives and strategies. Telling online stories, and working closely with technical and creative teams to develop and deliver end-to-end solutions and customer expereiences.

claireroper.com | 022 017 0348 | clairemroper@gmail.com | LinkedIn

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SKILLS

Digital strategy

Digital content creation & management

Web design & management

Digital solutions

Blog creation and management

Social media platforms

Thought leadership presentations

SELECTION OF PUBLISHED CONTENT

ebook | Digital Transformation in the Workplace

ebook | Is the workplace ready for A.I. Assistants?

ebook | A simple guide to Change Management

ebook | The future of workplace today

Research Doc | 2019 Global workplace research report

Landing page | Interactive A-Z of workplace terms

Landing page | Women In Technology

Landing page | Porirua Business Month

Landing Page | The History of the workplace

Video | Debate Don't Hate

Video | Multi language | Maori, Samoan & English

Video | Recycling - What goes in, what stays out

Video | Immersive, interactive and digital workplace design

Video | Futuristic technologies transforming your workplace

AWARDS NOMINATIONS

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2021 Special Mention: Innovation award

Interactive QR code walk Porirua Cemetery

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2021 Nominated: Transforming delivery

Created online database for Love Local

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2018 Awarded: Government G-Cloud

Collaborated with the Public Sector team

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2013 Nominated: Best social media tool

Facebook & Salesforce lead generator

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2013 Nominated: Innovative campaign

Chatter Challenge salesforce campaign

THOUGHT LEADERSHIP BLOGS

SoLX Consulting Wrote and managed blogging platform for a salesforce.com audience.

 

DXC Managed the UK blogging platform, running workshops to engage employees.

 

WorkTech Academy Collaborated and provided curated content for publishing.

 

Condeco Software Wrote and managed articles on a global blog platform for a workspace audience.

SPEAKING OPPORTUNTIES

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Workshop 2022: "Running communication campaigns on a shoestring"

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2022 Social Media for Government NZ Summit "Managing trolls and negative comments"

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2021 Social Media for Government NZ Summit "Organic vs paid content strategies"

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2021 Social Media for Government NZ Summit "How to adjust comms to deliver content"

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ConfereNZ: "How to engage the under 25's on social media in the Public Sector"

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LGNZ Webinar co-host "How to build your channels and navigate social media"

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Pacific Business Trust "Digital Marketing for Business Growth in Post Covid-19"

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Salesforce.com conference "How to generate leads from Social Media"

PROJECTS OF NOTE

Virgin Trains Social media expert DXC, provided a vision for social media strategy at Virgin Trains.

BBC Influencer Collaborated with BBC Presenter Penny Haslam, for Women In Technology campaign.

Facebook & Salesforce Integrated salesforce.com & Facebook tool. Nominated '13 best social media tool.

Te Reo Māori Digital Strategy Te Reo Māori digital strategy: website, video and social media messaging.

LinkedIn strategic partnership Created workshops, across the business globally, for each sector.

Digital Content Hub Designed a digital online resource hub for customers to download content

INTERNATIONAL EXPERIENCE

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Principal Communications Advisor, Digital & Design

Porirua City Council, 2019 - present

Responsible for creating a community focused digital marketing strategy and content plan. Create and deliver digital content across web and social. Create strategic alignment with stakeholders, including youth, Māori and Pacific communities.

 

REPORTS: Digital Coordinator & Videographer | Graphic Designer

  • Developed a fluid COVID-19 digital strategy, member of the Covid-19 communications response team.

  • Created and led digital strategy for Porirua City CouncilPataka Art MuseumPorirua Libraries and Te Rauparaha Arena.

  • Led content strategy for social media, major focus on video content

  • Develop social media and web content creation, and strategic campaigns (recycling, climate change, Love Local)

  • Content creation for Porirua Libraries school holiday programmes

  • Governance of digital platforms, ensuring best practices for content creation, distribution and repurposing

  • Produce thought leadership presentations for government events

  • Manage the overall budget for social media spend and advise on paid social campaigns

  • Implemented social media guidelines and styleguides, including a strategy on trolling and antisocial behaviour

  • Monitor and produce digital reports

  • Develop and manage the web strategy, including training workshops for content owners and web users

  • Advise on web content and, layout and design

  • Advised on the Discover Porirua tourism website

  • Research and review new innovation and introduce digital tools to enhance the customer journey

  • Advise on the appropriate digital tools for specific campaigns

  • Collaborated with Marketing Advisor to establish the 2020 and 2021 Love Local - Porirua strategy and content

  • Mentor and nurture the digital team

  • Manage external consultants: web, digital campaigns, digital tools for ongoing public consultations

Podcast Co-Host

Poopologypodcast.com, 2019 - present

Podcast Co-Host for a start up Podcast. Poopology Podcast brings together women of all shapes, sizes, backgrounds and colours to discuss the trials and tribulations of being a modern warrior woman.

Global Head of Content

Condeco Software, 2018 - 2019

Created a compelling global content strategy. Manage effective internal processes and delivering digital content utilising knowledge from; business solutions and strategy, industry trends, customer insight and competitor analysis.

REPORTS: Marketing Co-Ordinator | Marketing Intern | Content Writer​​​​

  • Robust and compelling global content strategy

  • Produced; ebooks & guidesinfographicsvideoblogsproduct sheets & case studieswhite-papers and research documents

  • Created a content matrix which formed the Digital Content Hub and managed existing and produced new content on the Hub.

  • Identify effective ways of working with internal teams and specialist partners to produce content

  • Use feedback, customer insight, website analysis to shape content

  • Governance of digital platforms, ensuring best practices for content creation, distribution and repurposing

  • Detailed reports of performance of global content portfolio

  • Managed partnerships with content distribution channels, affiliate sites & industry channels

  • Identify new commercial opportunities for content

  • Managed freelancers, journalists and researchers

  • Led the production of the Modern Workplace 2019 Research Report

  • Produced thought leadership presentations for global events

  • Kept up to date with best practice in digital communication

  • Produced and developed bespoke content

  • Created a Technical Hub Video series for customers

  • Worked closely with the PR to generate industry focused articles

  • Created and hosted internal workshops

Digital Communications Manager, UK & Europe

Condeco Software, 2017 - 2018

Responsible for the implementation and management of online communication strategies; targeting specific customer base through account based marketing, industry leads, partners and alliances.

  • Devised and delivered Condeco UK’s social strategy

  • Provided reporting on social platforms

  • Set priorities campaigns, changed and adapted to improve results

  • Developed UK thought leadership content strategy based on relatable topics, trends and internal talent

  • Participation in writing and editing thought leadership articles

  • Created relationships with partners and suppliers

  • Formed relationships with social influencers internally and externally

  • Created and delivered a series of social media workshops

Digital Marketing Consultant

2016 - 2017

I love social and digital content and thrive on working on many different projects. Working as a consultant I specialised in social media and digital strategy, content creation, digital campaigns, and thought leadership. I’ve worked on many successful social and digital projects, from workshops, consulting, digital auditing and mentoring to just about everything in between.

  • Created an evergreen roadmap, and seasonal content strategy for all digital channels, including social, blog and website for a London based charity, FutureVersity, as well as a 12-month digital marketing plan highlighting the summer programme. 

  • Website Design and consultation for digital retail expert, Christiana Petrou 

  • Worked closely with a London based advertising agency, training the team on social media workshops, including putting the team to the test with my ’50 Shades of Social Media’ workshop.

  • Provided eCommerce website solutions and social media strategy for a Start-Up women’s fashion designer 

  • Invited to the IoT in Retail event, hosted by ERP News and created content post event 

  • Advised a family run B&B business in France, providing eCommerce solutions, social media strategy, booking system, and a solution for language options.

  • Created a detailed social media report for a London based PR Agency to help them understand their customers Facebook Page 

  • Produced Personalised LinkedIn strategies for business, executives and entrepreneurs wanting to enhance their LinkedIn Profile

UK and Ireland social media lead

DXC 2013 - 2016

Reporting to the European Marketing Director as the Digital and Social champion, I worked with a global teamacross industry. I understood all aspects of social and digital, as well as how new digital and social solutions could be successful. Raised awareness of social media internally, by creating successful social & thought leadership workshops.

  • Worked as the SME on the Virgin Trains digital transformation account

  • Worked with leadership teams to define the customer journey across all UK channels

  • Develop close working relationships with technical teams, customer care teams, country social media managers, brand & marketing, and the business segments

  • Content creation across all digital channels

  • Presented frequently to executives to gain widespread support for social and digital strategies

  • Advised the management team on social and digital trends

  • Reporting and measuring of all digital and social engagement

  • Worked with key stakeholders to influence social media and ensure KPI’s are met

  • Ensured all social and digital activity is attributed to lead generation campaigns

  • Advised the HR Team with talent acquisition

  • Managed the digital communications strategy

  • Content creation for industry-specific campaigns

  • Managed the UK Thought Leadership strategy

  • Created and delivered a social media training programme which was rolled out across the UK

Head of social and digital marketing

SoLX Consulting, 2012 - 2013

Reporting to the CEO, I oversaw the delivery of digital and social campaigns, I was responsible for managing the digital marketing team as well as driving multiple projects and programs to successful completion. I worked extremely closely with the Technical Services team to support new business and account development.

  • Managed the UK marketing team and suppliers

  • Live demonstration of Facebook and salesforce integration at a customer event

  • Sought out and formed relationships with social media influencers both internally and externally

  • Created a social campaign called “The Chatter Challenge” which was taken up by salesforce.com

  • Created a social media and salesforce integrated solution for customers

  • Advised on CRM and social media activities

  • Manage and nurture thought leadership and establish new influencers that fit the brand and appeal to audiences

  • Created the social and digital strategy

  • Worked with key stakeholders to influence social media and ensure KPI’s are met

  • Reporting and measuring of all digital and social engagement to the senior leadership team

  • Advised the senior leadership team on the latest social and digital trends and how best to implement

  • Content creation across all digital channels

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Career

  • Principal Communications Advisor, Porirua City Council, 2019 - present

  • Global Content Manager, Condeco Software, 2018 - 2019

  • Digital Communications Manager, UK & Ireland, Condeco Software, 2017 - 2018

  • Digital Marketing Consultant, 2016 - 2017

  • UK & Ireland Digital and Social Lead, DXC, 2013 - 2016

  • Head of Social and Digital Marketing, SoLX, 2012 - 2013

Woman in White
Woman in White

"Claire is one of those rare people with a combination

of intelligence, initiative, creativity, attention to detail, great people skills and leadership.

You know if you ask her to do something it will be done really well, thoroughly, thoughtfully and probably better than you asked for. She is a delight to work with and someone I would employ again in a heart-beat."

Dr Elizabeth Valentine

Digital Transformation Capability & Governance | CIO | Author | Keynote Speaker

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Woman in White

"Claire is an outstanding person to work with. She is extremely well organised and can get around any problem thrown in her direction.

She has excellent aptitude for learning new systems and processes and implementing them. She was one of my favourite people to work with and I would not hesitate at all to work with her again."

Lady Eve Laws

Director at Aylaa Exclusive, Founder Gridizen, E2E Ambassador, Founder WomenLtd, Host of Poopology Podcast

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"Due to my positive experiences with Claire, I also engaged her on the Virgin Trains account as a Social Media SME.

Forward thinking, innovative individual with a flair for driving new ways of working within Social Teams. I would highly recommend her as a manager within a permanent role or as a social media consultant."

Christiana Petrou (She / Her / Hers)

Enterprise Architect at The White Company

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