Principal Communications Advisor - Design and Digital

Porirua City Council

A strategic part of the Communications team, I'm responsible for creating a community focused digital marketing strategy. Manage effective internal processes to create and deliver digital content across the web and social media channels. Create strategic alignment with stakeholders in Porirua, including youth, Maori and Pacific communities. Creation of a social media strategy focused on community engagement

• Lead the strategic development of the digital marketing strategy for Porirua City Council

• Managed the Social Media Coordinator and the Graphic Designer

• Created the overall strategy for social media platforms, Facebook, Twitter, LinkedIn and Twitter

• Implemented social media guidelines across the business

• Managed the Website development and strategy

• Lead the content strategy for social media

• Established relationships with stakeholders across the business

• Work with the Principal Marketing Advisor to establish the Love Local - Porirua strategy

• Developed the digital and social media strategy for COVID-19

• Worked with stakeholders to implement Consultations online

2018 - 2019

Global Head of Content

Condeco Software

Responsible for building an organised and compelling global content strategy. Manage effective internal processes and delivering digital content utilising knowledge from; business solutions and strategy, industry trends, customer insight and competitor analysis. Producing content which is best in class.

• Robust and compelling digital global content strategy

• Managed global blogging programme which incorporates talent and influencers across the business

• Influence and identify the most effective ways of working with internal teams and specialist partners to produce content

• Created a content matrix which formed the framework for the Digital Content Hub

• Enhancing new and exciting website content through employee feedback, customer insight, website analysis

• Governance of digital platforms: Blogging platform and Content Hub

• Internal distribution plans to create employee engagement with all digital assets

• Produce detailed reports of performance from across the global content portfolio

• Ensure best practices for content creation, distribution and repurposing

• Tracking and analysing content metrics, ensuring ROI is delivered

• Worked closely with Graphic Designer and Video production teams to develop content

• Managing partnerships with content distribution channels, affiliate sites and industry levels

• Understanding customer base, creatively writing impactful content for blogs and digital assets

• Identity new commercial opportunities for content strategy

• Managing content freelancers, journalists and researchers

• Produce; ebooks & guides, infographics, video, blogs, product sheets & case studies, white-papers and research documents

• Project lead for the Modern Workplace 2019/20 Research Report

• Working strategically with the Global Events Director to produce thought leadership content to global events

• Keep up to date with best practice in digital communication

• Ensures compliance with best-practice web accessibility guidelines and that content is optimised for search

• Produce and develop bespoke projects and solutions to help clients engage their target audience

• Created a Technical Hub Video series

• Worked closely with the PR agency to generate industry focused articles

• Created and hosted internal workshops on the fundamentals of content, social media, introduced new assets globally

2017 - 2018

Digital Communications Manager

Condeco Software

Reporting directly to the UK, Middle East and Africa Marketing Director as the Social media and Digital Communications lead for the UK, responsible for the strategic design, implementation and management of online communication strategies targeting specific customer base through account based marketing, industry leads, partners and alliances. Social media strategy and content creation is a key part of this role.

• Devised and delivered Condeco UK’s digital and social strategy, including high-impact content campaigns across industry, events and digital channels

• Researching and reporting on social platforms using the strategic positioning, audience research, and ongoing feedback to

• set the priorities for each campaign and change and adapt to improve creative content results

• Management of social channels and their continued operation from data collection, paid distribution, and governance of our country network of local channels.

• Grew the UK Twitter channel to extraordinary proportions, increasing impressions, followers and engagement levels.

• Developed a thought leadership content plan and strategy based on relatable topics, trends and internal talent

• Participation in writing and editing thought leadership articles

• Partner enablement: creating relationships both online and offline with partners and suppliers to establish stronger social

• relationships and adapting social media strategy to suit

• Sought out and formed relationships with social influencers internally and externally

• Created and delivered a series of social media workshops across the UK teams, including the senior leadership team

• Reported and presented social solutions to the Senior leadership to create hight impact campaigns across industry and

• Increasing engagement on social channels - generated over half million Twitter impressions for April 2018 Researched new content opportunities across emerging platforms, technologies and media owners

• Brief the creative team on requirements that meet the campaigns strategic objectives

• Managed the relationship with media agencies to deliver high impact content

• Managed an internal team to deliver social and digital results for all UK campaigns

• Mentored the Marketing Executive in all aspects of digital and social

PROJECTS:  Women In Technology I Video Content I Innovation Forum I LinkedIn Workshops

2016 - 2017

Digital Marketing Consultant

Digital Marketing, Social Media, Blogging Consultant

2013 - 2016

UK and Ireland Digital & Social Lead

DXC (Formally CSC)

2012 - 2013

Head of Social and Digital Marketing

SoLX Consulting 

2011 - 2012

personal project / maternity leave

Zilchoo

2009 - 2011

Digital Marketing Executive

Jefferson Wells

2007 - 2008

Digital Marketing & Events Executive

MiNC Property Enterprises

A.I. In the workplace report

With the recent trend of AI Assistants growing in the home, I researched and wrote this report which delves into the growth and popularity of AI Assistants in the workplace and the impact this will have on the workforce and productivity.. Find out more

thought leadership programme

To introduce diversity and inclusion within the UK team, I created a thought leadership programme which gave a voice across the departments, from this we were able to produce a range of engaging, exciting and topical thought leadership articles. Find out more

valentines day twitter campaign

14 Reasons to Love Technology #ValentinesDay. An organic twitter campaign which explored our love for Technology while using a fun topic like Valentines Day. This Campaign took 14 industries and products from a Global Technology Firm and ‘mashed’ them together with a Valentines Day Theme, creating 14 catchy and cheeky images to post onto Twitter. 

facebook & salesforce.com integration

While working at a salesforce.com implementation company, I created a campaign called the 'Dashboard Vote', which integrated salesforce.com web to lead technology with facebook. Creating a Voting Page, using a platform called Pagemodo, a landing page within Facebook was created, customers simply chose their favourite chart, filled in their details directly into facebook and clicked submit, salesforce.com would then generate each vote as a new lead. 

partnering with linkedin

While working at a Global Technology firm there was a growing need for employees to understand the benefits of Linkedin, working closely with representatives from Linkedin, I created several workshops, which I ran throughout the business tailored specifically for internal departments and industry teams.

packages and platforms

CRM (salesforce.com, Hubspot)

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Email Marketing (MailChimp, Survey Monkey)

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Social Scheduling (Hootsuite, Buffer, Meltwater, Adobe​)

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Analytics (Adobe Business Catalyst, Google Analytics)​

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Graphic Design (Canva, Photoshop)

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Website Creation (Wix, Weebly, Wordpress)

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Marketing Automation (Hubspot)

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HTML

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Blogging (Blogger, WordPress, Linkedin)

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Video Creation (Powtoon, VideoScribe)

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Collaboration Tools (Slack, ScribblePost, Chatter)

social media

website design

blogging & content creation

1998 

Levin Polytechnic, Business Level II

1994 

Wilberforce 6th Form College, A Levels

1993 

Otaki College, School Certificate