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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.​
1Â conference + LinkedIn = a phone call
About a week ago I liked an article on LinkedIn, which was written by one of my connections, Eugene McCormick from Passle. In fact, I actual
Sep 4, 20172 min read
Eddie, the Twitter Genius
Southern Rail bravely handed over their twitter account to Eddie, a 15 year old work experience student.
Jul 13, 20171 min read
Is 30,000 enough?
LinkedIn has a cap of 30,000 1st degree connections, a limit of 3,000 connection invitations and an unlimited number of followers.
Jul 6, 20172 min read
How did you get that name?
Branding is a huge part of marketing and most organisations dream of being automatically recognised by their logo, product or slogan.
Jun 19, 20173 min read
Recruitment on Linkedin
Recently on LinkedIn there seems to be a popular trend of posts from Recruiters and candidates, highlighting the lack of communication, unsa
Jun 15, 20172 min read
8Â reasons why you should Covfefe
Was it a pocket tweet? A drunk tweet? A I fell asleep mid tweet. We'll never Know, but what we do know is that it caused a Twitter fest,
Jun 13, 20172 min read
What level of responsibility do social media platforms play in the world of terror?
If social media wasn't available, how easy would it be for those with radical intentions to spread hate and violence around the world?&q
Jun 12, 20173 min read
United in a Social Media Crisis
Social Media and PR should work hand in hand when dealing with a crisis. And your digital team should be prepared by having guidelines.
May 19, 20173 min read
When Hashtags go bad
I run several social media workshops, and I have a section all on its own about hashtags, simple do's and don'ts. My golden rules fo
May 18, 20172 min read
Why I received more engagement on Twitter than Facebook and Google+ for the same blog
I recently created a blog called, "slightly weird New Zealand vintage Advertising", which showcased some pretty bad or amusing, de
May 16, 20173 min read
Facebook Strategy for Small Businesses
Creating a digital marketing strategy for your small business doesn't need to be complicated. My simple tips to help you create a strate
May 16, 20173 min read
Six Tips on how to Share your Content using Linkedin
There are many ways to share your Content on Linkedin, not just using your Status Updates.
May 9, 20173 min read
Content Journey on Linkedin
I enjoy sharing on Linkedin and think it's a fantastic place to engage with my connections and group members.
May 8, 20172 min read
"Why Should I use the Social Media"
I recently ran a social media workshop with the main focus on Linkedin, out of the 11 participants, only six of them had a Linkedin account,
Apr 18, 20172 min read
Six examples of Linkedin Backgrounds
First impressions in business are crucial, and according to many studies those first impressions are formed within 7 to 17 seconds of meetin
Apr 12, 20172 min read
The Roar of the LIONS
You may have heard of the term Linkedin LION, this stands for LinkedIn Open Networker. LIONs are open to networking with people who they hav
Apr 12, 20172 min read
Is it on trend to be a Social Media Hater?
I've noticed a recent trend; blog articles claiming social media is a waste of time, we should all switch off or delete our accounts.
Jan 4, 20172 min read
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