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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.
Nominated for Best Social Media Tool 2013: The Dashboard Vote on Salesforce.com
I was proud to be nominated for Best Social Media Tool for a digital strategy campaign developed for SolX Consulting, a Salesforce.com implementation partner.
Feb 132 min read
Santa in the City: A Facebook Campaign That Brought Christmas Magic to Porirua During COVID
When COVID-19 restrictions disrupted our usual festive plans, we faced a challenge: how could we still create a magical Christmas experience for tamariki and their whānau — while keeping everyone safe?
Aug 13, 20232 min read
Building a Strategic Partnership with LinkedIn – Empowering Teams from Within
While working at a global technology firm, I identified a growing gap in how employees were leveraging LinkedIn — not just as a social platform
May 29, 20232 min read
The Wild West of online comments
How far do you go to express your views online? Do you put in your two cents worth? Are you polite or do you " fucking " go for it? When...
Feb 12, 20224 min read
2 of the Best Technology-Inspired Valentine's Day Marketing Campaign
I really enjoy using Valentines day as theme for digital marketing campaigns, it offers a fun, tongue and cheek way to express your business
Jan 19, 20223 min read
One way to create employee engagement on Instagram
Fun and interactive organic Instagram campaign to encourage employee engagement across regional offices.
Jan 9, 20222 min read
Great example of Employee engagement on twitter
Successful orangic twitter campaign which focused on promoting Condeco products with our very own employees.
Jan 2, 20221 min read
One creative way to showcase your workplace on social media
This campaign showcased strategic employees, the office, surrounding areas, iconic buildings and place names in the Kings Cross area.
Dec 5, 20211 min read
A Blunt response - smashing your twitter responses
500 Million tweets are posted on twitter everyday, standing out from the crowd even if you're a celebrity, can be a struggle.
May 30, 20212 min read
6 degrees of social media separation
One of my favourite things to do is read social media comments, often hilarious and generally more insightful than the original post. One o
Jan 7, 20212 min read
Facebook Advertising
Facebook advertising, how exactly are we targeted? Generally the ads I receive on my feed are spot on, usually products I would purchase and
Jul 3, 20192 min read
The fine line between code of conduct and social media guidelines
Who is responsible for what you post on line, we’ll the simple answer is you. You as an individual take full responsibility for what is post
Aug 30, 20182 min read
17 influences on social media
I did a silly little quiz on Social media last night, Can We Guess Your Age By the Words You Use? Turns out I'm 17! Who would have thoug
Aug 2, 20183 min read
Being an influencer comes with social responsibility
Every once in a while you hear a story which resonates with you, empowers you and fills you with positivity. I had the privilege of hearing
Aug 1, 20182 min read
Social for business: authentic, engaging and full of personality
I regularly chat with my Mum about work; we share insights, experiences and my goals. She often claims she doesn’t really “get” digital mark
Jul 31, 20183 min read
Tailoring your Twitter content to match your market
TWITTER I 5 Minute Read
Jul 22, 20182 min read
A+ in Communication
Last year we had a family emergency, I live in London and most of my family live in New Zealand. I received a phone call from my Mum in the
Jun 5, 20182 min read
Rant or Thought Leadership Article?
A few months ago on LinkedIn it was popular to recruiter and/or candidate bash. Now the latest trend seems to be writing self proclaiming st
May 28, 20183 min read
Why your social media channels should be aligned
In this digital age, the majority of businesses now have some form of social engagement. As well as businesses having multiple social media
May 26, 20184 min read
Poundland's Naughty Top Shelf Elf
Whether or not you consider Poundland's naughty elf social media campaign good or bad, it's been noticed. It's a deliberately se
Dec 22, 20172 min read
The best Eleven minutes on Twitter ever!
Last week, Donald J Trump's twitter account was deactivated for eleven minutes by a employee on their last day of work.
Nov 5, 20172 min read
Why you shouldn't ignore customer queries on social media
Social media brings us closer to our customers, we are able to gauge real time responses and immediately engage with our followers.
Nov 1, 20172 min read
To recommend or not to recommend?
LinkedIn offers many great functionalities and one of those is Recommendations, an important part of LinkedIn, recommendations should be tre
Sep 12, 20172 min read
Millennials and their Insta-Lifestyle
Last week at a Future of the Workplace event I was talking to a gentleman who was interested in the topic of Millennials in the Workplace.
Sep 11, 20172 min read
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