Social media has for some taken over our lives. In this digital age, the majority of businesses now have some form of social engagement. As well as businesses having multiple social media platforms, from Facebook, Instagram, LinkedIn and Twitter. It can also be quite common to find a business running multiple Twitter and Facebook accounts which span different verticals or countries.
Related Post: Thought Leadership; how to capitalise on trends
Branding and messaging are your tools to create a united front on social media.
One of the most important actions you can do, which is vital to a successful and engaging social strategy, is to be cohesive across all your channels.
Each social channel has its own trends, audiences and personality. to accommodate, your social messaging needs to be altered to compliment the social channel, audience and country, but the overall message from the business should be one in the same. Your followers, connections or fans should always feel as though they are engaging with your brand.
“Successful companies in social media function more like entertainment companies publishers, or party planners than as traditional advertisers.” – Erik Qualman, author
Orange is the new Black television drama have several social channels, their messaging is tailored for each audience but the overall ethos of their marketing is still clear, and just like the show, their marketing is edgy and cool with the use of colour (Orange and Black!) emojis, messaging, video, animation and imagery.
OITNB use Twitter to promote real time and up to date information on the programme, interviews, Gifs, memes, polls and video to engage with fans and cast members.