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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.
Fight or flight? How changes in the workplace can effect your emotion
How well do you adjust to changes? When you have had a bad experience or preconceptions of a situation how easy is it for you to change...
Jan 7, 20212 min read
6 degrees of social media separation
One of my favourite things to do is read social media comments, often hilarious and generally more insightful than the original post. One o
Jan 7, 20212 min read
Why do business leaders keep ignoring toxic employees?
About 18 months ago, when I was living and working in London I caught an Uber home after a long day in the office, my driver casually asked
Jan 7, 20213 min read
Facebook Advertising
Facebook advertising, how exactly are we targeted? Generally the ads I receive on my feed are spot on, usually products I would purchase and
Jul 3, 20192 min read
Julie Daniel and the Leopard print boots
Finding confidence can come from all places, and sometimes all you need is a little extra boost! Find out how Julie Daniel and a pair of leo
Apr 11, 20192 min read
Partnership Spotlight: Where Workplace Works
As part of our broader digital transformation strategy, I teamed up with change management experts Jackie Furey and Grahame Bird from Where Workplace Works to co-create “A Simple Guide to Change Management”
Sep 30, 20182 min read
What the @&!£ is Nibbler?
Last night I watched a Netflix documentary, “Man V Snake” Nope, not a nature film, it was actually about computer games and a chap called Ti
Aug 31, 20182 min read
The fine line between code of conduct and social media guidelines
Who is responsible for what you post on line, we’ll the simple answer is you. You as an individual take full responsibility for what is post
Aug 30, 20182 min read
Does your digital marketing strategy need a little sass?
In this digital world full content creators, bloggers, In-House Philosopher's, digital guru's, Chief Troublemaker's, Digital Pro
Aug 6, 20181 min read
Light and Fluffy or Insightful and Informative
Thought leadership can be hard to get right I believe every article needs to be insightful, helpful and inline with your industry.
Aug 3, 20183 min read
Finding Confidence - an ode to dancing
When I was eleven, I fell in love with the idea of ballroom dancing. The glamour, style, music and the feeling of freedom as you glided arou
Aug 2, 20182 min read
17 influences on social media
I did a silly little quiz on Social media last night, Can We Guess Your Age By the Words You Use? Turns out I'm 17! Who would have thoug
Aug 2, 20183 min read
Being an influencer comes with social responsibility
Every once in a while you hear a story which resonates with you, empowers you and fills you with positivity. I had the privilege of hearing
Aug 1, 20182 min read
Social for business: authentic, engaging and full of personality
I regularly chat with my Mum about work; we share insights, experiences and my goals. She often claims she doesn’t really “get” digital mark
Jul 31, 20183 min read
Finding inspiration in differing points of view
Finding inspiration to write thought leadership can come from anywhere It can trending topics, politics, world news, colleagues, industry...
Jul 24, 20184 min read
The power of subconscious marketing
It’s been a gorgeous hot summer in London this year and at the weekend I took my children to get an ice cream. We rocked up to the counter a
Jul 23, 20182 min read
Tailoring your Twitter content to match your market
TWITTER I 5 Minute Read
Jul 22, 20182 min read
Music in the workplace - is it harming collaboration?
WORKPLACE I 4 Minute Read
Jul 9, 20182 min read
It’s all about the delivery...
WOMEN IN LEADERSHIP I 4 Minute Read
Jul 5, 20182 min read
A+ in Communication
Last year we had a family emergency, I live in London and most of my family live in New Zealand. I received a phone call from my Mum in the
Jun 5, 20182 min read
Being made redundant because I’m pregnant
I recent read an article 'I was forced from my job for giving birth' and I was so enraged at the level of discrimination women still
Jun 1, 20182 min read
Three facts about commuting to work
Research shows commuting can increase your stress. The ultimate goal of commuting (apart from our destination) is generally to get a...
May 31, 20182 min read
My 21st work anniversary
This year marks 21 years since I entered the workforce, some of technology we have today simply didn't exist when I started my first job
May 30, 20182 min read
Rant or Thought Leadership Article?
A few months ago on LinkedIn it was popular to recruiter and/or candidate bash. Now the latest trend seems to be writing self proclaiming st
May 28, 20183 min read
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