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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.​
When Hashtags go bad
I run several social media workshops, and I have a section all on its own about hashtags, simple do's and don'ts. My golden rules fo
May 18, 20172 min read
13 Blog Types you might like to try
What kind of blog can you write, well the possibilities are endless. I really enjoying experimenting with different styles and types of blog
May 18, 20173 min read
Why I received more engagement on Twitter than Facebook and Google+ for the same blog
I recently created a blog called, "slightly weird New Zealand vintage Advertising", which showcased some pretty bad or amusing, de
May 16, 20173 min read
Facebook Strategy for Small Businesses
Creating a digital marketing strategy for your small business doesn't need to be complicated. My simple tips to help you create a strate
May 16, 20173 min read
To GIF or not to GIF
We've all seen GIF files floating about on the internet, I recently created a series of Gif files World Hello Day, with help from my kid
May 15, 20171 min read
The Ultimate Cheat Sheet On URL Shorteners
There are many options available for you to shorten your links online or on your mobile, ranging in functionality from link bookmarking, ana
May 15, 20172 min read
Sexist, Racist or Homophobic Marketing Tactics...would you do it?
Edgy? Pushing Boundaries? Marketing departments have been creating 'catchphrases' and 'slogans' for years. But how far would
May 10, 20172 min read
Six Tips on how to Share your Content using Linkedin
There are many ways to share your Content on Linkedin, not just using your Status Updates.
May 9, 20173 min read
Content Journey on Linkedin
I enjoy sharing on Linkedin and think it's a fantastic place to engage with my connections and group members.
May 8, 20172 min read
Televison and Social Media Engagement
All of us have a guilty pleasure, and mine is watching Tipping Point, while following #TippingPoint hashtag on Twitter. The twitter feed is
May 5, 20172 min read
Linkedin Personal URL - why you should do it!
First impressions, we can't stop people making them, but when it comes to Linkedin we can sure help influence those snap decisions.
May 5, 20172 min read
How to stay focused at work when your Pregnant
I'm a Mum of two boys, and 34 weeks pregnant with my third, I'm having another boy, so I'll be totally outnumbered at home!
May 4, 20173 min read
My Friend Felicity Frockaccino
When I was a teenager I was part of a children's drama group. It was a great time, and we learnt a lot about Live Theatre, everything fr
May 3, 20172 min read
Mall Booth App
Today I was scrolling through the App Store, i'm always on the look out for useful Apps which incorporate photography, imagery and desig
Apr 26, 20171 min read
"Why Should I use the Social Media"
I recently ran a social media workshop with the main focus on Linkedin, out of the 11 participants, only six of them had a Linkedin account,
Apr 18, 20172 min read
Video Marketing, The All Blacks in Japan
Video has had a huge impact on marketing, and has changed the way Marketers present their products or ideas.
Apr 17, 20172 min read
Six examples of Linkedin Backgrounds
First impressions in business are crucial, and according to many studies those first impressions are formed within 7 to 17 seconds of meetin
Apr 12, 20172 min read
The Roar of the LIONS
You may have heard of the term Linkedin LION, this stands for LinkedIn Open Networker. LIONs are open to networking with people who they hav
Apr 12, 20172 min read
11 tips to help you smash that powerpoint presentation...
How many presentations have you sat through and thought you'd loose the will to live. Slides can make or break your presentation,
Apr 11, 20172 min read
10 of the most FUN and QUIRKY Twitter Handles
Creating your social identity is vital to ensuring your social media presence will rock, with over 310 million active users on Twitter
Apr 11, 20172 min read
Why you should Avoid Using ‘Click Here’ in Link Text
Back in the 1990's when the internet was all new and shiny, people had no clue how to use it. Myself included, so we needed to be...
Apr 10, 20172 min read
7 Things Wildly Successful People Do Before 7:30 a.m V Actual Reality
Yesterday I read an article published on Forbes called 7 Things Wildly Successful People Do Before 7:30 a.m, it was a good read, and had som
Apr 8, 20172 min read
3 simple ways to create animated video
Content is King and that king, well he likes his content in visual form Wether that is video or interactive infographic, with 83% of us...
Apr 5, 20172 min read
The Day I Helped Out At Cypress Primary School
A few weeks ago I visited Cypress Primary School, the Deputy Head Alisa Chapman had asked me to assist with a powerpoint presentation.
Mar 8, 20172 min read
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