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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.
Building a Strategic Partnership with LinkedIn – Empowering Teams from Within
While working at a global technology firm, I identified a growing gap in how employees were leveraging LinkedIn — not just as a social platform
May 29, 20232 min read
One innovative way to use QR Codes
Collaborating with the Porirua City Council Cemetery Team and local historian Allan Dodson. The aim was for visitors to the historic...
Apr 22, 20222 min read
The Wild West of online comments
How far do you go to express your views online? Do you put in your two cents worth? Are you polite or do you " fucking " go for it? When...
Feb 12, 20224 min read
Do we really need another reboot?
I recently watched a couple of episodes of the Sex and City reboot, And just like that. What a disappointment. I was in my 20s when I...
Feb 6, 20223 min read
2 of the Best Technology-Inspired Valentine's Day Marketing Campaign
I really enjoy using Valentines day as theme for digital marketing campaigns, it offers a fun, tongue and cheek way to express your business
Jan 19, 20223 min read
One way to create employee engagement on Instagram
Fun and interactive organic Instagram campaign to encourage employee engagement across regional offices.
Jan 9, 20222 min read
Great example of Employee engagement on twitter
Successful orangic twitter campaign which focused on promoting Condeco products with our very own employees.
Jan 2, 20221 min read
One creative way to showcase your workplace on social media
This campaign showcased strategic employees, the office, surrounding areas, iconic buildings and place names in the Kings Cross area.
Dec 5, 20211 min read
A Blunt response - smashing your twitter responses
500 Million tweets are posted on twitter everyday, standing out from the crowd even if you're a celebrity, can be a struggle.
May 30, 20212 min read
Hiding behind email and instant messaging?
Lazy or Scared? Our world of communication has changed dramatically over the last decade, there are now so many ways to communicate with...
May 29, 20212 min read
Fight or flight? How changes in the workplace can effect your emotion
How well do you adjust to changes? When you have had a bad experience or preconceptions of a situation how easy is it for you to change...
Jan 7, 20212 min read
6 degrees of social media separation
One of my favourite things to do is read social media comments, often hilarious and generally more insightful than the original post. One o
Jan 7, 20212 min read
Why do business leaders keep ignoring toxic employees?
About 18 months ago, when I was living and working in London I caught an Uber home after a long day in the office, my driver casually asked
Jan 7, 20213 min read
Facebook Advertising
Facebook advertising, how exactly are we targeted? Generally the ads I receive on my feed are spot on, usually products I would purchase and
Jul 3, 20192 min read
Julie Daniel and the Leopard print boots
Finding confidence can come from all places, and sometimes all you need is a little extra boost! Find out how Julie Daniel and a pair of leo
Apr 11, 20192 min read
What the @&!£ is Nibbler?
Last night I watched a Netflix documentary, “Man V Snake” Nope, not a nature film, it was actually about computer games and a chap called Ti
Aug 31, 20182 min read
The fine line between code of conduct and social media guidelines
Who is responsible for what you post on line, we’ll the simple answer is you. You as an individual take full responsibility for what is post
Aug 30, 20182 min read
Does your digital marketing strategy need a little sass?
In this digital world full content creators, bloggers, In-House Philosopher's, digital guru's, Chief Troublemaker's, Digital Pro
Aug 6, 20181 min read
Light and Fluffy or Insightful and Informative
Thought leadership can be hard to get right I believe every article needs to be insightful, helpful and inline with your industry.
Aug 3, 20183 min read
Finding Confidence - an ode to dancing
When I was eleven, I fell in love with the idea of ballroom dancing. The glamour, style, music and the feeling of freedom as you glided arou
Aug 2, 20182 min read
17 influences on social media
I did a silly little quiz on Social media last night, Can We Guess Your Age By the Words You Use? Turns out I'm 17! Who would have thoug
Aug 2, 20183 min read
Being an influencer comes with social responsibility
Every once in a while you hear a story which resonates with you, empowers you and fills you with positivity. I had the privilege of hearing
Aug 1, 20182 min read
Social for business: authentic, engaging and full of personality
I regularly chat with my Mum about work; we share insights, experiences and my goals. She often claims she doesn’t really “get” digital mark
Jul 31, 20183 min read
Finding inspiration in differing points of view
Finding inspiration to write thought leadership can come from anywhere It can trending topics, politics, world news, colleagues, industry...
Jul 24, 20184 min read
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