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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.​


1Â conference + LinkedIn = a phone call
About a week ago I liked an article on LinkedIn, which was written by one of my connections, Eugene McCormick from Passle. In fact, I actual
Sep 4, 20172 min read


My question to Mark Richardson
I'm a Kiwi living in London and this morning I was messaging my pal in New Zealand, who mentioned the Labour Party has a new leader, Jac
Aug 3, 20172 min read


The stars of the future - if you think you can, you can
I was invited by a London based youth charity, FurtureVersity to attended the Vlogstar Challenge Awards 2017, supported by Jack Petchey Foun
Jul 20, 20173 min read


Eddie, the Twitter Genius
Southern Rail bravely handed over their twitter account to Eddie, a 15 year old work experience student.
Jul 13, 20171 min read


Virtual reality and the future of social media
Yesterday I stumbled across an article about Virtual Reality, this technology is huge, and the role it plays in gaming has turned it into a
Jul 7, 20172 min read


Is self servicing air brushing a good thing?
Today I tried out a couple of Apps which allow you to do some basic air-brushing to your photographs. I'm not quite sure how I feel abou
Jul 7, 20172 min read


Is 30,000 enough?
LinkedIn has a cap of 30,000 1st degree connections, a limit of 3,000 connection invitations and an unlimited number of followers.
Jul 6, 20172 min read


Where's my Trigger gone?
Today I discovered PowerPoint on Mac doesn't support a function called Triggers. I was heart broken, of all the PowerPoint features, thi
Jul 4, 20171 min read


Are you Blogging for Business or Flogging your Product?
Blogging or Thought Leadership as its more commonly know, can be very difficult for businesses to get right.
Jul 4, 20172 min read


What Is The Biggest Challenge Facing Social Media
I recently joined a new group on LinkedIn, and one of the most popular discussion was "In one word what is the biggest challenge facing
Jul 1, 20172 min read


Workplace Innovation and the HoloLens
Last night I attended a networking event hosted by the team at Teknion, "Technology Innovations in the Workplace".
Jun 29, 20172 min read


The FM Ball, a night in pictures
Last night I attended the FM Industry Ball with colleagues from Condeco and, Jamila Jeffers, Operations Manager from a London based Charity
Jun 25, 20171 min read


How did you get that name?
Branding is a huge part of marketing and most organisations dream of being automatically recognised by their logo, product or slogan.
Jun 19, 20173 min read


Recruitment on Linkedin
Recently on LinkedIn there seems to be a popular trend of posts from Recruiters and candidates, highlighting the lack of communication, unsa
Jun 15, 20172 min read


What Ate All My Data?
Mobile phones we all have them, infact if I looked into my back catalogue I've been using mobile phones since 1998, my first was a red b
Jun 15, 20172 min read


Netflix and Chill - a customer journey
I'm just a little bit obsessed with Netflix, the pure ease of the service makes it perfect for my life, and I'm not the only one, wi
Jun 14, 20172 min read


8Â reasons why you should Covfefe
Was it a pocket tweet? A drunk tweet? A I fell asleep mid tweet. We'll never Know, but what we do know is that it caused a Twitter fest,
Jun 13, 20172 min read


What level of responsibility do social media platforms play in the world of terror?
If social media wasn't available, how easy would it be for those with radical intentions to spread hate and violence around the world?&q
Jun 12, 20173 min read


My Month With No Mobile Data
Last month all my Mobile data was used up in on foul swoop (I'm still not sure what or who the culprit was), so that meant I was left wi
Jun 5, 20172 min read


Tailors Day
Today is Tailors Day, I don't have a Tailor, I purchase all my clothing online, I'm a Digital Shopper, my 3 small children are compl
Jun 4, 20171 min read
Repeat Day
Repeat Day, according to the National Days calendar this is a day for repeating yourself, I have three children so technically this is every
Jun 3, 20171 min read


Rocky Road Day
A day dedicated to Chocolate, Marshmallow, nuts, and Ice Cream how could I not support it! There are several claims to the origins of Rocky
Jun 2, 20171 min read


Go Barefoot Day
National Go Barefoot Day was established by Soles4Souls. Its an opportunity to kick off your shoes and run barefoot!
Jun 1, 20171 min read


United in a Social Media Crisis
Social Media and PR should work hand in hand when dealing with a crisis. And your digital team should be prepared by having guidelines.
May 19, 20173 min read
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