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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.​
To GIF or not to GIF
We've all seen GIF files floating about on the internet, I recently created a series of Gif files World Hello Day, with help from my kid
May 15, 20171 min read
Sexist, Racist or Homophobic Marketing Tactics...would you do it?
Edgy? Pushing Boundaries? Marketing departments have been creating 'catchphrases' and 'slogans' for years. But how far would
May 10, 20172 min read
Linkedin Personal URL - why you should do it!
First impressions, we can't stop people making them, but when it comes to Linkedin we can sure help influence those snap decisions.
May 5, 20172 min read
Six examples of Linkedin Backgrounds
First impressions in business are crucial, and according to many studies those first impressions are formed within 7 to 17 seconds of meetin
Apr 12, 20172 min read
11 tips to help you smash that powerpoint presentation...
How many presentations have you sat through and thought you'd loose the will to live. Slides can make or break your presentation,
Apr 11, 20172 min read
The Headscarf Revolutionaries: pioneers of change
Creating change in the work place is nothing new, it's called disruption, I've written on this topic previously: My Mum The 1960'
Jan 5, 20172 min read
Five Digital Marketing Predictions for 2017
2017 will see the rise of personalisation, in video, social media engagement, webpages and Interactive Videos. There is no doubt that person
Dec 22, 20164 min read
How Pizza Express use Personalised Video and Social Media
A few days ago my husband and I had lunch at Pizza Express, a nice mid afternoon treat while the children where at School and Nursery.
Dec 15, 20162 min read
The best "Thanks for the Follow" I've ever received on Twitter
What do you do when someone followers you on Twitter, do you instantly follow them back, have you set up an automated response
Nov 29, 20161 min read
36 Days of Type to design
Have you heard of 36 Days of Type to design? A cool project which challenges illustrators, designers, and graphic artists to design individu
Oct 15, 20161 min read
POLL - Do Women Really Like the Colour Pink?
Do women really like the colour pink? What's the big deal? According to the Design Love Website the colour Pink has some of the greatest
Jul 13, 20161 min read
Choosing your perfect Colour Palette #PaletteGenerator
If you regularly read my blog, then you'll know I'm a huge fan of free online digital tools! Today I stumbled across pictaculous.com
Jul 11, 20161 min read
My Online Customer Journey
I love shopping, the smell of new clothes, the shine of new shoes and the sparkle of jewellery - I literally can't help myself - I'm
Jun 27, 20162 min read
Top Tips for smashing your LinkedIn Recommendations
One of Linkedin’s functionalities which is underused is the Recommendation Option. A recommendation requires either you or another Linkedin
Apr 16, 20163 min read
Does your real Audience reflect Your Target Audience
Does your online Audience actually reflect your desired Target Audience? I wanted to find out, I had a feeling it did, but proof is in the p
Jan 14, 20152 min read
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