Back in the ‘90s, “Click Here” made sense — we were all learning how the internet worked. But today’s audiences are smarter, faster, and easily distracted. If your call-to-actions aren’t pulling their weight, you’re missing valuable engagement. In this blog, we explore why it’s time to retire vague links and how to write smarter, clearer alternatives — even if you don’t have fancy tools.

There are many options available for you to shorten your links online or on your mobile, ranging in functionality from link bookmarking, ana

Back in the 1990's when the internet was all new and shiny, people had no clue how to use it. Myself included, so we needed to be...

This week I was searching for a small selection of photographs in an orange hue and came across this really neat website, FindA.Photo

Last week I attended a seminar, "Digital Marketing Magazine Mid-term", a great line up of speakers from industry leaders from Micr

Adding a Twitter Feed to your blog or webpage gives your audience a window into your Real time twitter activity.

Yesterday I was scrolling through my facebook feed and came across an article one of my friends had commented on, Twin Strangers, "Two

I'm always on the look out for fantastic online tools to use in campaigns, (especially if they offer a free option), I've been dabbl

Does your online Audience actually reflect your desired Target Audience? I wanted to find out, I had a feeling it did, but proof is in the p

Are you using SnapWidget? No? Well, get snapping! This is a fabulous online tool, which I use on my own website, essentially it's a grea

My friend Zac Thorne from Milk It Design published a blog on Firepole Marketing, 16 design mistakes that make users bounce from your website

Recently I came across my old college Facebook alumni page, so I took a look. Now here's the conundrum - they are posting old photograph

Have you ever wondered how companies use Facebook to generate leads? One way is very simple and effective, and this involves using Landing p

When I first started taking an interest in HTML I needed to find a tool which would help me understand the basics, but was also free to use!

As well as working full time, and looking after three small children, I also manage a facebook page and a blog