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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.


Embrace the Chaos: Why Marketing Shouldn’t Fear DIY Content (but Guide It Instead)
With Canva, AI, and smartphones in every department, content creation is no longer just marketing’s job. Instead of fighting it, here’s how to empower teams, protect your brand, and embrace the DIY era, without losing control.
Aug 84 min read


Social Media Moderation: Best Practices for Protecting Your Brand and Your People
Social media isn’t just about likes and shares — it’s about managing real conversations in real time, often in high-pressure situations. This blog explores best practices for moderation, the vital role executive leadership plays in guiding brand tone, and why your digital team should always be part of content decisions. From trolls and misinformation to staying in your lane, here’s how to protect your people and your platform.
Jun 243 min read


17 influences on social media
I did a silly little quiz on Social media last night, Can We Guess Your Age By the Words You Use? Turns out I'm 17! Who would have thoug
Aug 2, 20183 min read


Being an influencer comes with social responsibility
Every once in a while you hear a story which resonates with you, empowers you and fills you with positivity. I had the privilege of hearing
Aug 1, 20182 min read


Social for business: authentic, engaging and full of personality
I regularly chat with my Mum about work; we share insights, experiences and my goals. She often claims she doesn’t really “get” digital mark
Jul 31, 20183 min read


Tailoring your Twitter content to match your market
TWITTER I 5 Minute Read
Jul 22, 20182 min read


Poundland's Naughty Top Shelf Elf
Whether or not you consider Poundland's naughty elf social media campaign good or bad, it's been noticed. It's a deliberately se
Dec 22, 20172 min read


What would be your Headline?
Last week, I was chatting with a friend about innovation and she said to me "if you are surrounded by turkeys, how can you be expected
Sep 25, 20172 min read


How a programme about Minimalism highlighted the "Fast Fashion" industry
Last night my husband and I watched a programme on minimalism, centring around two men who took all the 'stuff' they owned and...
Sep 13, 20172 min read


Virtual reality and the future of social media
Yesterday I stumbled across an article about Virtual Reality, this technology is huge, and the role it plays in gaming has turned it into a
Jul 7, 20172 min read


Workplace Innovation and the HoloLens
Last night I attended a networking event hosted by the team at Teknion, "Technology Innovations in the Workplace".
Jun 29, 20172 min read


Is it on trend to be a Social Media Hater?
I've noticed a recent trend; blog articles claiming social media is a waste of time, we should all switch off or delete our accounts.
Jan 4, 20172 min read


How Pizza Express use Personalised Video and Social Media
A few days ago my husband and I had lunch at Pizza Express, a nice mid afternoon treat while the children where at School and Nursery.
Dec 15, 20162 min read


The best "Thanks for the Follow" I've ever received on Twitter
What do you do when someone followers you on Twitter, do you instantly follow them back, have you set up an automated response
Nov 29, 20161 min read


12 of the of the best chocolatey inspired twitter names
Chocolate, I love it, as I'm writing this blog I'm tucking into a Cadbury Dairy Milk bar, although other brands are available.
Oct 4, 20162 min read


One Hot Tip On How to Get Retweets
I use twitter, a lot! And one of the biggest questions I''m always asked is, how to I get lots of retweets? It's not always abou
Aug 19, 20162 min read


Content Marketing Lessons we can Learn from South Park
Kenny's Death is a running gag in the popular cartoon, South Park. His death changes from episode to episode and creators Matt Stone and
Jul 16, 20163 min read


How to deal with Over enthusiastic facebook friends
Social Media can have a reputation as being celebrity driven and self indulgent with people airing their dirty laundry.
May 19, 20162 min read


Going Viral - is there a formula?
Just like you, I'm sure you've read or seen plenty of images and articles on #TheDress (You know the one, the White and Gold or was it...
May 12, 20162 min read


How to Ride the Trends on Twitter
Riding the Trends on social media and in particular +Twitter can be a fine balance between creative genius and total disaster.
Feb 16, 20162 min read


Do Businesses Understand Facebook?
If I had a £ for every time I heard, Facebook can only be used for B2C marketing, I'd be thousands of pounds richer! Facebook is a great
Jan 14, 20162 min read


How to Effectively Use Facebook Landing Pages
Have you ever wondered how companies use Facebook to generate leads? One way is very simple and effective, and this involves using Landing p
Oct 11, 20141 min read
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