Technology 2/3

Thought leadership

Claire Roper

This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.

Two women with name tags sit for an interview, facing a man with a camera. "GenZ Think Tank" poster on gray wall. Modern setting.

Gen Z Think Tank – Shaping the Future of the Office

To better understand how the next generation views the evolving world of work, I brought together a broad group of Gen Z participants (born between 1995 and 2015) for a dedicated Think Tank session focused on the future of the office.

Apr 7, 20242 min read

Sales Team taking part in a LinkedIn Workshop

Building a Strategic Partnership with LinkedIn – Empowering Teams from Within

While working at a global technology firm, I identified a growing gap in how employees were leveraging LinkedIn — not just as a social platform

May 29, 20232 min read

Condeco’s annual Global Workplace Research Project

Leading the Global Conversation on the Future of Work

As part of Condeco’s annual Global Workplace Research Project, I had the opportunity to project manage and create the framework for one of the company’s most influential thought leadership initiatives to date.

May 28, 20232 min read

Creating a Magical Online Experience for Tamariki — Beyond Facebook

During the school holidays the Porirua Library wanted to offer something different. Something magical. And more importantly, something that didn’t rely solely on Facebook.

Oct 2, 20221 min read

Woman smiling, holding a book titled "Make Yourself a Little Bit Famous" by Penny Haslam. Bright yellow cover with sunburst design.

Women in Technology – Penny Haslam on Confidence and Empowerment

As part of the Women in Technology campaign, I had the opportunity to collaborate with Penny Haslam, former BBC presenter, speaker, and confidence coach.

May 15, 20222 min read

Spotlight on Women in Technology – Bernadette Collins Talks Formula One

Back in 2018, I had the privilege of contributing to the Women in Technology campaign — an initiative close to my heart that aimed to spotlight and celebrate the achievements of women across STEM industries.

May 8, 20222 min read

One innovative way to use QR Codes

Collaborating with the Porirua City Council Cemetery Team and local historian Allan Dodson. The aim was for visitors to the historic...

Apr 22, 20222 min read

Do we really need another reboot?

I recently watched a couple of episodes of the Sex and City reboot, And just like that. What a disappointment. I was in my 20s when I...

Feb 6, 20223 min read

2 of the Best Technology-Inspired Valentine's Day Marketing Campaign

I really enjoy using Valentines day as theme for digital marketing campaigns, it offers a fun, tongue and cheek way to express your business

Jan 19, 20223 min read

One way to create employee engagement on Instagram

Fun and interactive organic Instagram campaign to encourage employee engagement across regional offices.

Jan 9, 20222 min read

Great example of Employee engagement on twitter

Successful orangic twitter campaign which focused on promoting Condeco products with our very own employees.

Jan 2, 20221 min read

One creative way to showcase your workplace on social media

This campaign showcased strategic employees, the office, surrounding areas, iconic buildings and place names in the Kings Cross area.

Dec 5, 20211 min read

Partnership Spotlight: Where Workplace Works

As part of our broader digital transformation strategy, I teamed up with change management experts Jackie Furey and Grahame Bird from Where Workplace Works to co-create “A Simple Guide to Change Management”

Sep 30, 20182 min read