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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.
My Month With No Mobile Data
Last month all my Mobile data was used up in on foul swoop (I'm still not sure what or who the culprit was), so that meant I was left wi
Jun 5, 20172 min read
The Ultimate Cheat Sheet On URL Shorteners
There are many options available for you to shorten your links online or on your mobile, ranging in functionality from link bookmarking, ana
May 15, 20172 min read
Sexist, Racist or Homophobic Marketing Tactics...would you do it?
Edgy? Pushing Boundaries? Marketing departments have been creating 'catchphrases' and 'slogans' for years. But how far would
May 10, 20172 min read
Video Marketing, The All Blacks in Japan
Video has had a huge impact on marketing, and has changed the way Marketers present their products or ideas.
Apr 17, 20172 min read
7 Things Wildly Successful People Do Before 7:30 a.m V Actual Reality
Yesterday I read an article published on Forbes called 7 Things Wildly Successful People Do Before 7:30 a.m, it was a good read, and had som
Apr 8, 20172 min read
3 simple ways to create animated video
Content is King and that king, well he likes his content in visual form Wether that is video or interactive infographic, with 83% of us...
Apr 5, 20172 min read
Five Digital Marketing Predictions for 2017
2017 will see the rise of personalisation, in video, social media engagement, webpages and Interactive Videos. There is no doubt that person
Dec 22, 20164 min read
The Online Shopper’s Saga: In Search of a Secure Payment Solution
Retail and consumer behaviour is in the spotlight more than ever with the popularity of online shopping being big business!
Dec 16, 20161 min read
How Pizza Express use Personalised Video and Social Media
A few days ago my husband and I had lunch at Pizza Express, a nice mid afternoon treat while the children where at School and Nursery.
Dec 15, 20162 min read
IoT In Retail Event
Investment in IoT in Retail is expected to reach $2.5 billion by 2020, according to Juniper Research. IoT is rapidly reshaping the whole ret
Nov 29, 20161 min read
Digital Marketing is Baked into my DNA
I love social media and Digital Marketing, I thrive on being innovative and pushing boundaries using digital and social tools. I'm super
Aug 20, 20164 min read
What can happen in a Social Media PR Crisis
Social networking is so powerful, it's anticipated the number of worldwide users will reach around 2.5 billion by 2018.
Jul 27, 20162 min read
Making Blunders on Live Televison
The recent Miss Universe Pagent was centre stage on social media this week, because of an error by the host Steve Harvey.
Dec 23, 20152 min read
Popular Culture: #Twitter #Glasto2015 #KanyeWest
Whether you love him or loathe him, there is no denying that he always seems to dominate headlines and trend on social media and Glastonbury
Jun 28, 20151 min read
How to turn a Powerpoint Presentation into a Video
Content is King and that king, well he likes his content in visual form, be that video or interactive infographic. 83% of us learn visually
May 14, 20152 min read
Dolmio Has Hijacked Dinner Time
Dolmio, makers of Italian sauces, pasta, and ready-made meals have come up with a very inventive way of making dinner times just that little
May 2, 20151 min read
Technology on Public Transport (Smart Phones, Headphones and Tablets)
I work from home, so catching the train in the morning rush hour isn't something I'm used to. I recently went to a conference and ha
Jan 5, 20151 min read
Hello, Hello - Social Media on World Hello Day (infographic)
Not so long ago I went to a museum with my Mum & 3-year-old son, we had a great time looking around all the exhibits and one that caught
Nov 21, 20141 min read
Doh! Web design mistakes...
My friend Zac Thorne from Milk It Design published a blog on Firepole Marketing, 16 design mistakes that make users bounce from your website
Oct 26, 20141 min read
Rise of the Infographics
Infographics - I can't get enough of them! Any shape and size, I think an infographic is a great way of telling a story.
Oct 18, 20141 min read
Quackers for Quackit
When I first started taking an interest in HTML I needed to find a tool which would help me understand the basics, but was also free to use!
Oct 10, 20141 min read
Trains, Planes and Auto Top Ups
In today's world, we do a lot using our mobile devices, so a few weeks ago when I was walking through London Bridge station
Oct 6, 20142 min read
Collaboration, collaboration, collaboration
As well as working full time, and looking after three small children, I also manage a facebook page and a blog
May 27, 20142 min read
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