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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.
Facebook Boost, how to engage with followers on a budget
I think Facebook offers the best value for money when it comes to paid advertising, especially if you have a very small budget.
Apr 7, 20162 min read
How My Cousin Cheryl Effectively Uses Facebook Groups
A few years ago I was researching my family tree, and on an extended branch I met Mike, and his family. His daughter Cheryl and I are about
Apr 4, 20162 min read
How to get FREE images for your blog
Being a blogger, it can be quite difficult to find great quality free high-resolution photographs. And a few weeks ago I came across unsplas
Mar 4, 20162 min read
Four Top Tips for sharing content on LinkedIn
Linkedin is a unique social media channel, it incorporates Business and Social together in the same place, and this can sometimes cause a li
Feb 18, 20162 min read
How to Ride the Trends on Twitter
Riding the Trends on social media and in particular +Twitter can be a fine balance between creative genius and total disaster.
Feb 16, 20162 min read
Nailing your LinkedIn Profile Photo
The all-important Linkedin Profile photograph, so easy to get right, but oh so easy to get it horribly wrong! Linkedin research has shown
Feb 11, 20163 min read
My Top Tip for creating Digital Images in minutes!
Creating funky images for your blog, website, social media and offline documentation, can be a bit of a nightmare that is until I used Canva
Feb 9, 20162 min read
3 examples why your Social Media Channels need security
Most businesses these days have social media channels, It's import for all organisations, to ensure their social media channels have sec
Feb 6, 20162 min read
Do Businesses Understand Facebook?
If I had a £ for every time I heard, Facebook can only be used for B2C marketing, I'd be thousands of pounds richer! Facebook is a great
Jan 14, 20162 min read
Making Blunders on Live Televison
The recent Miss Universe Pagent was centre stage on social media this week, because of an error by the host Steve Harvey.
Dec 23, 20152 min read
Top Ten Powerpoint Crimes
This morning I read this fantastic article on the BBC, written by Jane Wakefield "How to avoid 'death by PowerPoint".
Dec 22, 20151 min read
Donald Trump, The Donald, The Don, The Trumpster
Donald Trump, The Donald, The Don, The Trumpster, or whatever you decide to call him, he go's by many names. Love him or Hate him, he
Dec 12, 20151 min read
Twin Strangers finding your Doppleganger
Yesterday I was scrolling through my facebook feed and came across an article one of my friends had commented on, Twin Strangers, "Two
Oct 31, 20151 min read
Effective Tweeting at a Conference
Today I ran a workshop on how to tweet at a conference, it was a fantastic turnout, and everyone was really excited to hear abou tweeting a
Oct 15, 20152 min read
The Selfie and Escalator Related Accidents
was on my way into the office last week, travelling through Kings Cross station and came across the sign below, which was located at the top
Aug 10, 20151 min read
The King of Visual Content
My favorite takeaway from the session, the #PampersPooFace campaign, absolutely hilarious! Thanks HPS Group I had a great time! The main the
Jul 9, 20151 min read
Popular Culture: #Twitter #Glasto2015 #KanyeWest
Whether you love him or loathe him, there is no denying that he always seems to dominate headlines and trend on social media and Glastonbury
Jun 28, 20151 min read
How to be an Anonymous Linkedin User
Have you ever wondered how you can hide your Linkedin profile and become that Anonymous Linkedin User, handy when your 'researching'
Jun 6, 20151 min read
Collaboration Part Two
Because that approach was so successful I decided to take the blog one step further, if blogging worked so well for the local community
Jun 5, 20152 min read
Dictionary Corner
The Oxford dictionary regularly adds new words, and in 2014 there were a few digital or social media words added, Cyberespionage, Headcam or
Jun 2, 20152 min read
If you don't ask you don't get, Collaboration at it's finest
Creating content for Otaki Zilchoo Website and Blog takes a lot of imagination, effort and time, but I can't take all the credit
Jun 1, 20152 min read
The Cinemagraph is strong in this one
While watching a bit of TV last night, (it was Zombieland if you're curious) I came across a really neat website,flixel.com, super cool
May 31, 20151 min read
Automation, Quality or Just Send More
I find email marketing automation an interesting concept, and do wonder if email marketing is dead and as marketers do we need to think smar
May 29, 20152 min read
If you don't believe me, get @&%!?
This afternoon on my way to a meeting I watched a You Tube video on Facebook, it was a parody of Bruno Mars Uptown Funk
May 25, 20151 min read
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