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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.​


Six Tips on how to Share your Content using Linkedin
There are many ways to share your Content on Linkedin, not just using your Status Updates.
May 9, 20173 min read


Linkedin Personal URL - why you should do it!
First impressions, we can't stop people making them, but when it comes to Linkedin we can sure help influence those snap decisions.
May 5, 20172 min read


My Friend Felicity Frockaccino
When I was a teenager I was part of a children's drama group. It was a great time, and we learnt a lot about Live Theatre, everything fr
May 3, 20172 min read


Six examples of Linkedin Backgrounds
First impressions in business are crucial, and according to many studies those first impressions are formed within 7 to 17 seconds of meetin
Apr 12, 20172 min read


10 of the most FUN and QUIRKY Twitter Handles
Creating your social identity is vital to ensuring your social media presence will rock, with over 310 million active users on Twitter
Apr 11, 20172 min read


Why you should Avoid Using ‘Click Here’ in Link Text
Back in the 1990's when the internet was all new and shiny, people had no clue how to use it. Myself included, so we needed to be...
Apr 10, 20172 min read


The Head Shot Guy! #Linkedin
A few days ago I went Integrated Live, a super cool event focused on Digital Marketing, social media, and all the bits in between.
Nov 25, 20161 min read


36 Days of Type to design
Have you heard of 36 Days of Type to design? A cool project which challenges illustrators, designers, and graphic artists to design individu
Oct 15, 20161 min read


Five awesome resumes
Resumes, blah, they can be so boring; a standard word document, bullet points, and the dreaded times new roman font. Then there are the othe
Oct 5, 20161 min read


12 of the of the best chocolatey inspired twitter names
Chocolate, I love it, as I'm writing this blog I'm tucking into a Cadbury Dairy Milk bar, although other brands are available.
Oct 4, 20162 min read


Digital Marketing is Baked into my DNA
I love social media and Digital Marketing, I thrive on being innovative and pushing boundaries using digital and social tools. I'm super
Aug 20, 20164 min read


One Hot Tip On How to Get Retweets
I use twitter, a lot! And one of the biggest questions I''m always asked is, how to I get lots of retweets? It's not always abou
Aug 19, 20162 min read


One Big Stinky Lesson in Digital Marketing we can learn from the creator of Poo-Pourri.
Content that evokes emotion is very powerful, and if you can make people laugh, then chances are people will love your brand.
Aug 16, 20162 min read


Finger on the Pulse #Linkedin #DigitalNative
My friend Christiana is what I would describe as a Digital Native; she's on point, on-line and has her finger on the Pulse. Linkedin Pul
Aug 10, 20162 min read


It's all about timing (why you should trust your Social Media Team)
Social Media is all about timing, getting it right can really make a difference to your post, especially if it's currently Trending.
Aug 4, 20162 min read


6 Reasons Why Donald Trump is getting his Twitter Feed so wrong (but still has millions of followers
Twitter is a great platform and used well can generate traffic to your website and create engagement with your followers. Film stars, pop...
Jul 30, 20162 min read


POLL - Do Women Really Like the Colour Pink?
Do women really like the colour pink? What's the big deal? According to the Design Love Website the colour Pink has some of the greatest
Jul 13, 20161 min read


Five Digital Marketing Disruptions
The buzz word of the moment is Disruption; disruptions have been upsetting all industries for 100’s of years, the introduction of the...
Jun 28, 20162 min read


6 Tips to Increase your LinkedIn Connections
I've been actively trying to increase my Linkedin connections, and I'm starting with looking back through my working history and con
May 20, 20162 min read


Are you regularly engaging with your Linkedin Connections?
There are occasions when ghost writing can work, but this is usually down to the two individuals having a close relationship and understandi
May 17, 20163 min read


Don't get Bombed, How To Manage your Linkedin Endorsements
Another great Linkedin tool are your skills and endorsements, these are a really good way for your 1st-degree connections to publically reco
May 6, 20162 min read


Importing your Address book to LinkedIn
Linkedin offers many options and ways to connect with other members, and one option available is to allow Linkedin access to your personal a
May 3, 20162 min read


Creating an Awesome Headline on LinkedIn
Linkedin Headlines come in many different forms, and different Linkedin members focus their headlines in different ways.
Apr 28, 20162 min read


Four ways to encourage your employees to use Linkedin
Does your company encourage employees to use Linkedin effectively? I've worked with several large organisations which have 1,000's o
Apr 26, 20163 min read
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