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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.​
Viral Content V Marketing Campaigns
The difference between a Viral Video and Effective Marketing Campaigns are quite different. I've seen it claimed many times by businesse
May 5, 20162 min read
Importing your Address book to LinkedIn
Linkedin offers many options and ways to connect with other members, and one option available is to allow Linkedin access to your personal a
May 3, 20162 min read
What was trending on Twitter today #TwitterTeaParty
Today I took a look at what was trending on Twitter, I'd set my location to Great Britain so it was going to be a wide variety of Hashta
May 2, 20162 min read
Creating an Awesome Headline on LinkedIn
Linkedin Headlines come in many different forms, and different Linkedin members focus their headlines in different ways.
Apr 28, 20162 min read
The Law V Animated GIF Files
recently ran a Social Media Content workshop and one of the topics we discussed was around the use of Animated GIF Files and Brands.
Apr 26, 20162 min read
Four ways to encourage your employees to use Linkedin
Does your company encourage employees to use Linkedin effectively? I've worked with several large organisations which have 1,000's o
Apr 26, 20163 min read
Top Tips for smashing your LinkedIn Recommendations
One of Linkedin’s functionalities which is underused is the Recommendation Option. A recommendation requires either you or another Linkedin
Apr 16, 20163 min read
The Rise of the Memes
We've all seen them floating about on social media channels, Memes, love them or hate them, they are here to stay. Done well, a Meme can
Apr 8, 20162 min read
One Big Fat Reason I love engaging with LinkedIn Groups
LinkedIn Groups are a fantastic way of sharing your content and starting interesting discussions with other like minded people.
Apr 8, 20162 min read
Facebook Boost, how to engage with followers on a budget
I think Facebook offers the best value for money when it comes to paid advertising, especially if you have a very small budget.
Apr 7, 20162 min read
How My Cousin Cheryl Effectively Uses Facebook Groups
A few years ago I was researching my family tree, and on an extended branch I met Mike, and his family. His daughter Cheryl and I are about
Apr 4, 20162 min read
How to get FREE images for your blog
Being a blogger, it can be quite difficult to find great quality free high-resolution photographs. And a few weeks ago I came across unsplas
Mar 4, 20162 min read
Four Top Tips for sharing content on LinkedIn
Linkedin is a unique social media channel, it incorporates Business and Social together in the same place, and this can sometimes cause a li
Feb 18, 20162 min read
How to Ride the Trends on Twitter
Riding the Trends on social media and in particular +Twitter can be a fine balance between creative genius and total disaster.
Feb 16, 20162 min read
Nailing your LinkedIn Profile Photo
The all-important Linkedin Profile photograph, so easy to get right, but oh so easy to get it horribly wrong! Linkedin research has shown
Feb 11, 20163 min read
My Top Tip for creating Digital Images in minutes!
Creating funky images for your blog, website, social media and offline documentation, can be a bit of a nightmare that is until I used Canva
Feb 9, 20162 min read
3 examples why your Social Media Channels need security
Most businesses these days have social media channels, It's import for all organisations, to ensure their social media channels have sec
Feb 6, 20162 min read
Do Businesses Understand Facebook?
If I had a £ for every time I heard, Facebook can only be used for B2C marketing, I'd be thousands of pounds richer! Facebook is a great
Jan 14, 20162 min read
Making Blunders on Live Televison
The recent Miss Universe Pagent was centre stage on social media this week, because of an error by the host Steve Harvey.
Dec 23, 20152 min read
Top Ten Powerpoint Crimes
This morning I read this fantastic article on the BBC, written by Jane Wakefield "How to avoid 'death by PowerPoint".
Dec 22, 20151 min read
Donald Trump, The Donald, The Don, The Trumpster
Donald Trump, The Donald, The Don, The Trumpster, or whatever you decide to call him, he go's by many names. Love him or Hate him, he
Dec 12, 20151 min read
Twin Strangers finding your Doppleganger
Yesterday I was scrolling through my facebook feed and came across an article one of my friends had commented on, Twin Strangers, "Two
Oct 31, 20151 min read
Effective Tweeting at a Conference
Today I ran a workshop on how to tweet at a conference, it was a fantastic turnout, and everyone was really excited to hear abou tweeting a
Oct 15, 20152 min read
The Selfie and Escalator Related Accidents
was on my way into the office last week, travelling through Kings Cross station and came across the sign below, which was located at the top
Aug 10, 20151 min read
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