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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.​


What can happen in a Social Media PR Crisis
Social networking is so powerful, it's anticipated the number of worldwide users will reach around 2.5 billion by 2018.
Jul 27, 20162 min read


Content Marketing Lessons we can Learn from South Park
Kenny's Death is a running gag in the popular cartoon, South Park. His death changes from episode to episode and creators Matt Stone and
Jul 16, 20163 min read


Controversial Posts on Linkedin - Would you do it just for the engagement?
There has been a lot of talk on Linkedin about appropriate sharing of content, with some users pushing the boundaries of what is acceptable
Jul 14, 20162 min read


POLL - Do Women Really Like the Colour Pink?
Do women really like the colour pink? What's the big deal? According to the Design Love Website the colour Pink has some of the greatest
Jul 13, 20161 min read


Choosing your perfect Colour Palette #PaletteGenerator
If you regularly read my blog, then you'll know I'm a huge fan of free online digital tools! Today I stumbled across pictaculous.com
Jul 11, 20161 min read


10,000 FREE photographs for your website!
This week I was searching for a small selection of photographs in an orange hue and came across this really neat website, FindA.Photo
Jul 7, 20162 min read


Five Digital Marketing Disruptions
The buzz word of the moment is Disruption; disruptions have been upsetting all industries for 100’s of years, the introduction of the...
Jun 28, 20162 min read


My Online Customer Journey
I love shopping, the smell of new clothes, the shine of new shoes and the sparkle of jewellery - I literally can't help myself - I'm
Jun 27, 20162 min read


15 Female Digital Influencers on Twitter
There are millions of people to follow on twitter, and finding those people who interest you can be a tricky task, I'm interested in Soc
Jun 26, 20163 min read


Marketing is in the middle of an attention crisis...
Last week I attended a seminar, "Digital Marketing Magazine Mid-term", a great line up of speakers from industry leaders from Micr
Jun 26, 20162 min read


Children v Colleagues - What Is The Best Excuse You've Ever Heard?
Managing a team of people is always a challenge, many different personalities mixing together under one roof, it can be fantastic or at time
Jun 7, 20162 min read


Increased activity = increased profile views
I love statistics, it's always exciting to log in and check out what's been happening with your online presence.
Jun 2, 20161 min read


Outside The Search Box, Connecting with Linkedin Members
Linkedin is all about connecting with other people, and with over 400 million members there is great potential to connect with like minded b
Jun 1, 20162 min read


Should You Announce The Birth Of Your Baby On Linkedin?
Telling your friends and family you are pregnant is an amazing moment, and announcing it at work can also be just as amazing.
May 30, 20162 min read


Facebook Rants! You had ONE JOB video Description
For those of you who regularly read my blogs, you'll know one of my absolutely favourite things to do is read the comment section on Soc
May 28, 20161 min read


Who Said That?
Most people like a quote, I myself enjoy a good inspirational or motivational quote. They are a great way to get people thinking and create
May 24, 20162 min read


6 Tips to Increase your LinkedIn Connections
I've been actively trying to increase my Linkedin connections, and I'm starting with looking back through my working history and con
May 20, 20162 min read


How to deal with Over enthusiastic facebook friends
Social Media can have a reputation as being celebrity driven and self indulgent with people airing their dirty laundry.
May 19, 20162 min read


Are you regularly engaging with your Linkedin Connections?
There are occasions when ghost writing can work, but this is usually down to the two individuals having a close relationship and understandi
May 17, 20163 min read


Going Viral - is there a formula?
Just like you, I'm sure you've read or seen plenty of images and articles on #TheDress (You know the one, the White and Gold or was it...
May 12, 20162 min read


Ghost Writing Yes or No?
When it comes to blogging, I'm a strong believer all authors should write their own content, (the only exception is when you are...
May 12, 20163 min read


Step by Step instructions for embedding a Twitter Feed into a webpage
Adding a Twitter Feed to your blog or webpage gives your audience a window into your Real time twitter activity.
May 12, 20161 min read


Linkedin Search Limits
I have a standard Linkedin account, and while this offers me some fantastic functionality.
May 10, 20162 min read


Don't get Bombed, How To Manage your Linkedin Endorsements
Another great Linkedin tool are your skills and endorsements, these are a really good way for your 1st-degree connections to publically reco
May 6, 20162 min read
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