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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.​
The Headscarf Revolutionaries: pioneers of change
Creating change in the work place is nothing new, it's called disruption, I've written on this topic previously: My Mum The 1960'
Jan 5, 20172 min read
Is it on trend to be a Social Media Hater?
I've noticed a recent trend; blog articles claiming social media is a waste of time, we should all switch off or delete our accounts.
Jan 4, 20172 min read
Hangover Day - 1st January
There is a National Day for just about everything! And wouldn't you know it, Hangover Day is the 1st January. After all the New Year'
Jan 1, 20171 min read
Five Digital Marketing Predictions for 2017
2017 will see the rise of personalisation, in video, social media engagement, webpages and Interactive Videos. There is no doubt that person
Dec 22, 20164 min read
The Online Shopper’s Saga: In Search of a Secure Payment Solution
Retail and consumer behaviour is in the spotlight more than ever with the popularity of online shopping being big business!
Dec 16, 20161 min read
How Pizza Express use Personalised Video and Social Media
A few days ago my husband and I had lunch at Pizza Express, a nice mid afternoon treat while the children where at School and Nursery.
Dec 15, 20162 min read
Lucy Hill Blood Appeal and The Power of Social Media
A few days ago I read an article on my Facebook feed about a young women, Lucy Hill, injured in Thailand.
Dec 12, 20162 min read
The best "Thanks for the Follow" I've ever received on Twitter
What do you do when someone followers you on Twitter, do you instantly follow them back, have you set up an automated response
Nov 29, 20161 min read
IoT In Retail Event
Investment in IoT in Retail is expected to reach $2.5 billion by 2020, according to Juniper Research. IoT is rapidly reshaping the whole ret
Nov 29, 20161 min read
The Head Shot Guy! #Linkedin
A few days ago I went Integrated Live, a super cool event focused on Digital Marketing, social media, and all the bits in between.
Nov 25, 20161 min read
36 Days of Type to design
Have you heard of 36 Days of Type to design? A cool project which challenges illustrators, designers, and graphic artists to design individu
Oct 15, 20161 min read
Five awesome resumes
Resumes, blah, they can be so boring; a standard word document, bullet points, and the dreaded times new roman font. Then there are the othe
Oct 5, 20161 min read
12 of the of the best chocolatey inspired twitter names
Chocolate, I love it, as I'm writing this blog I'm tucking into a Cadbury Dairy Milk bar, although other brands are available.
Oct 4, 20162 min read
My Mum the 1960's Workplace Disruptor
Workplace culture can inspire disruption. This is a direct result of forward-thinking leaders who are not afraid of challenging the status q
Sep 22, 20162 min read
The Ultimate List of FREE Stock Photo Websites
Are you one of the 46% of marketers who say photography is critical to their current marketing and storytelling strategies?
Sep 3, 20166 min read
Digital Marketing is Baked into my DNA
I love social media and Digital Marketing, I thrive on being innovative and pushing boundaries using digital and social tools. I'm super
Aug 20, 20164 min read
One Hot Tip On How to Get Retweets
I use twitter, a lot! And one of the biggest questions I''m always asked is, how to I get lots of retweets? It's not always abou
Aug 19, 20162 min read
Never Mind Digital Disruption - What About Sport Disruption!
Digital Disruption 'The change that occurs when new digital technologies and business models affect the value proposition of existing...
Aug 18, 20162 min read
One Big Stinky Lesson in Digital Marketing we can learn from the creator of Poo-Pourri.
Content that evokes emotion is very powerful, and if you can make people laugh, then chances are people will love your brand.
Aug 16, 20162 min read
Finger on the Pulse #Linkedin #DigitalNative
My friend Christiana is what I would describe as a Digital Native; she's on point, on-line and has her finger on the Pulse. Linkedin Pul
Aug 10, 20162 min read
Eight Top Tips to help you manage your Linkedin Profile
There are 332 million people on LinkedIn and every second a new member joins the network, from over 200 countries and terrirotires around th
Aug 5, 20162 min read
It's all about timing (why you should trust your Social Media Team)
Social Media is all about timing, getting it right can really make a difference to your post, especially if it's currently Trending.
Aug 4, 20162 min read
Race for Life - supporting my Friend Eve
On Sunday I headed to Hyde Park to support my friend Eve and her mother who were running in the Race for Life 5k Run.
Aug 3, 20161 min read
6 Reasons Why Donald Trump is getting his Twitter Feed so wrong (but still has millions of followers
Twitter is a great platform and used well can generate traffic to your website and create engagement with your followers. Film stars, pop...
Jul 30, 20162 min read
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