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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.​
The King of Visual Content
My favorite takeaway from the session, the #PampersPooFace campaign, absolutely hilarious! Thanks HPS Group I had a great time! The main the
Jul 9, 20151 min read
Popular Culture: #Twitter #Glasto2015 #KanyeWest
Whether you love him or loathe him, there is no denying that he always seems to dominate headlines and trend on social media and Glastonbury
Jun 28, 20151 min read
How to be an Anonymous Linkedin User
Have you ever wondered how you can hide your Linkedin profile and become that Anonymous Linkedin User, handy when your 'researching'
Jun 6, 20151 min read
Collaboration Part Two
Because that approach was so successful I decided to take the blog one step further, if blogging worked so well for the local community
Jun 5, 20152 min read
Dictionary Corner
The Oxford dictionary regularly adds new words, and in 2014 there were a few digital or social media words added, Cyberespionage, Headcam or
Jun 2, 20152 min read
If you don't ask you don't get, Collaboration at it's finest
Creating content for Otaki Zilchoo Website and Blog takes a lot of imagination, effort and time, but I can't take all the credit
Jun 1, 20152 min read
The Cinemagraph is strong in this one
While watching a bit of TV last night, (it was Zombieland if you're curious) I came across a really neat website,flixel.com, super cool
May 31, 20151 min read
Automation, Quality or Just Send More
I find email marketing automation an interesting concept, and do wonder if email marketing is dead and as marketers do we need to think smar
May 29, 20152 min read
If you don't believe me, get @&%!?
This afternoon on my way to a meeting I watched a You Tube video on Facebook, it was a parody of Bruno Mars Uptown Funk
May 25, 20151 min read
How to turn a Powerpoint Presentation into a Video
Content is King and that king, well he likes his content in visual form, be that video or interactive infographic. 83% of us learn visually
May 14, 20152 min read
Be Amazed by Emaze
I love exploring the internet and finding new digital tools to play around with, and once again, I've found another fantastic, or should
May 11, 20152 min read
Dolmio Has Hijacked Dinner Time
Dolmio, makers of Italian sauces, pasta, and ready-made meals have come up with a very inventive way of making dinner times just that little
May 2, 20151 min read
Nine Steps to Blogging for Business
Blogging for Business, it's a little different from personal blogging, although the guidelines are pretty much the same.
Apr 30, 20152 min read
Is This The End of Email?
9.00am, you sit down at your desk with your lovely hot cuppa, log on to your computer and check your email
Jan 27, 20152 min read
Pow! The Power of Powtoon
I'm always on the look out for fantastic online tools to use in campaigns, (especially if they offer a free option), I've been dabbl
Jan 25, 20151 min read
Does your real Audience reflect Your Target Audience
Does your online Audience actually reflect your desired Target Audience? I wanted to find out, I had a feeling it did, but proof is in the p
Jan 14, 20152 min read
Snaps for SnapWidget
Are you using SnapWidget? No? Well, get snapping! This is a fabulous online tool, which I use on my own website, essentially it's a grea
Jan 12, 20152 min read
Technology on Public Transport (Smart Phones, Headphones and Tablets)
I work from home, so catching the train in the morning rush hour isn't something I'm used to. I recently went to a conference and ha
Jan 5, 20151 min read
Hello, Hello - Social Media on World Hello Day (infographic)
Not so long ago I went to a museum with my Mum & 3-year-old son, we had a great time looking around all the exhibits and one that caught
Nov 21, 20141 min read
What do you do when your idea is better than anything they come up with on an episode of the Apprent
I watch the Apprentice on a weekly basis, my cringe'O'meter is in overdrive, I make it through an entire episode with at least five
Nov 7, 20142 min read
Why I Love Halloween And You Should, Too!
Do you theme your blog posts and social media campaigns around holidays, current events or topical news stories?
Oct 31, 20142 min read
Doh! Web design mistakes...
My friend Zac Thorne from Milk It Design published a blog on Firepole Marketing, 16 design mistakes that make users bounce from your website
Oct 26, 20141 min read
Read This Before Posting Photos Of Other People on Social Media
Recently I came across my old college Facebook alumni page, so I took a look. Now here's the conundrum - they are posting old photograph
Oct 24, 20142 min read
One has tweeted
The Queen has sent her first Tweet! Over the course of her reign Queen Elizabeth hasn't shied away from technology, in fact, she has emb
Oct 24, 20142 min read
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