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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.​
IoT In Retail Event
Investment in IoT in Retail is expected to reach $2.5 billion by 2020, according to Juniper Research. IoT is rapidly reshaping the whole ret
Nov 29, 20161 min read
Five awesome resumes
Resumes, blah, they can be so boring; a standard word document, bullet points, and the dreaded times new roman font. Then there are the othe
Oct 5, 20161 min read
My Mum the 1960's Workplace Disruptor
Workplace culture can inspire disruption. This is a direct result of forward-thinking leaders who are not afraid of challenging the status q
Sep 22, 20162 min read
Never Mind Digital Disruption - What About Sport Disruption!
Digital Disruption 'The change that occurs when new digital technologies and business models affect the value proposition of existing...
Aug 18, 20162 min read
Five Digital Marketing Disruptions
The buzz word of the moment is Disruption; disruptions have been upsetting all industries for 100’s of years, the introduction of the...
Jun 28, 20162 min read
My Online Customer Journey
I love shopping, the smell of new clothes, the shine of new shoes and the sparkle of jewellery - I literally can't help myself - I'm
Jun 27, 20162 min read
15 Female Digital Influencers on Twitter
There are millions of people to follow on twitter, and finding those people who interest you can be a tricky task, I'm interested in Soc
Jun 26, 20163 min read
Marketing is in the middle of an attention crisis...
Last week I attended a seminar, "Digital Marketing Magazine Mid-term", a great line up of speakers from industry leaders from Micr
Jun 26, 20162 min read
My Top Tip for creating Digital Images in minutes!
Creating funky images for your blog, website, social media and offline documentation, can be a bit of a nightmare that is until I used Canva
Feb 9, 20162 min read
Making Blunders on Live Televison
The recent Miss Universe Pagent was centre stage on social media this week, because of an error by the host Steve Harvey.
Dec 23, 20152 min read
The King of Visual Content
My favorite takeaway from the session, the #PampersPooFace campaign, absolutely hilarious! Thanks HPS Group I had a great time! The main the
Jul 9, 20151 min read
Popular Culture: #Twitter #Glasto2015 #KanyeWest
Whether you love him or loathe him, there is no denying that he always seems to dominate headlines and trend on social media and Glastonbury
Jun 28, 20151 min read
The Cinemagraph is strong in this one
While watching a bit of TV last night, (it was Zombieland if you're curious) I came across a really neat website,flixel.com, super cool
May 31, 20151 min read
Automation, Quality or Just Send More
I find email marketing automation an interesting concept, and do wonder if email marketing is dead and as marketers do we need to think smar
May 29, 20152 min read
If you don't believe me, get @&%!?
This afternoon on my way to a meeting I watched a You Tube video on Facebook, it was a parody of Bruno Mars Uptown Funk
May 25, 20151 min read
Pow! The Power of Powtoon
I'm always on the look out for fantastic online tools to use in campaigns, (especially if they offer a free option), I've been dabbl
Jan 25, 20151 min read
Technology on Public Transport (Smart Phones, Headphones and Tablets)
I work from home, so catching the train in the morning rush hour isn't something I'm used to. I recently went to a conference and ha
Jan 5, 20151 min read
Hello, Hello - Social Media on World Hello Day (infographic)
Not so long ago I went to a museum with my Mum & 3-year-old son, we had a great time looking around all the exhibits and one that caught
Nov 21, 20141 min read
What do you do when your idea is better than anything they come up with on an episode of the Apprent
I watch the Apprentice on a weekly basis, my cringe'O'meter is in overdrive, I make it through an entire episode with at least five
Nov 7, 20142 min read
Read This Before Posting Photos Of Other People on Social Media
Recently I came across my old college Facebook alumni page, so I took a look. Now here's the conundrum - they are posting old photograph
Oct 24, 20142 min read
Rise of the Infographics
Infographics - I can't get enough of them! Any shape and size, I think an infographic is a great way of telling a story.
Oct 18, 20141 min read
How to Effectively Use Facebook Landing Pages
Have you ever wondered how companies use Facebook to generate leads? One way is very simple and effective, and this involves using Landing p
Oct 11, 20141 min read
Trains, Planes and Auto Top Ups
In today's world, we do a lot using our mobile devices, so a few weeks ago when I was walking through London Bridge station
Oct 6, 20142 min read
The Chatter Challenge, A Twitter Campaign
The Chatter Challenge was a successful twitter campaign I created while working at a Salesforce implementation company as the Digital Market
Sep 19, 20142 min read
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