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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.​
How is good is your Poker Face?
I have a terrible poker face, I literally wear my emotion all over my face. Most of the time I'm totally unaware I'm even doing it.
Dec 6, 20172 min read
Is Workplace Discrimination being brushed under the carpet?
If you didn't get the job, would your first thought be to run to a newspaper and declare how unjust and unfair it was? Guess it depends
Oct 6, 20172 min read
What would be your Headline?
Last week, I was chatting with a friend about innovation and she said to me "if you are surrounded by turkeys, how can you be expected
Sep 25, 20172 min read
Thought Leadership – Capitalising on Trending Topics
There is almost an endless supply of trending topics available On social media, from annual days celebrating doughnuts, pets or authors, ind
Sep 16, 20172 min read
My question to Mark Richardson
I'm a Kiwi living in London and this morning I was messaging my pal in New Zealand, who mentioned the Labour Party has a new leader, Jac
Aug 3, 20172 min read
The stars of the future - if you think you can, you can
I was invited by a London based youth charity, FurtureVersity to attended the Vlogstar Challenge Awards 2017, supported by Jack Petchey Foun
Jul 20, 20173 min read
Virtual reality and the future of social media
Yesterday I stumbled across an article about Virtual Reality, this technology is huge, and the role it plays in gaming has turned it into a
Jul 7, 20172 min read
Is self servicing air brushing a good thing?
Today I tried out a couple of Apps which allow you to do some basic air-brushing to your photographs. I'm not quite sure how I feel abou
Jul 7, 20172 min read
Is 30,000 enough?
LinkedIn has a cap of 30,000 1st degree connections, a limit of 3,000 connection invitations and an unlimited number of followers.
Jul 6, 20172 min read
Are you Blogging for Business or Flogging your Product?
Blogging or Thought Leadership as its more commonly know, can be very difficult for businesses to get right.
Jul 4, 20172 min read
What Is The Biggest Challenge Facing Social Media
I recently joined a new group on LinkedIn, and one of the most popular discussion was "In one word what is the biggest challenge facing
Jul 1, 20172 min read
Workplace Innovation and the HoloLens
Last night I attended a networking event hosted by the team at Teknion, "Technology Innovations in the Workplace".
Jun 29, 20172 min read
How did you get that name?
Branding is a huge part of marketing and most organisations dream of being automatically recognised by their logo, product or slogan.
Jun 19, 20173 min read
What Ate All My Data?
Mobile phones we all have them, infact if I looked into my back catalogue I've been using mobile phones since 1998, my first was a red b
Jun 15, 20172 min read
Netflix and Chill - a customer journey
I'm just a little bit obsessed with Netflix, the pure ease of the service makes it perfect for my life, and I'm not the only one, wi
Jun 14, 20172 min read
What level of responsibility do social media platforms play in the world of terror?
If social media wasn't available, how easy would it be for those with radical intentions to spread hate and violence around the world?&q
Jun 12, 20173 min read
United in a Social Media Crisis
Social Media and PR should work hand in hand when dealing with a crisis. And your digital team should be prepared by having guidelines.
May 19, 20173 min read
Sexist, Racist or Homophobic Marketing Tactics...would you do it?
Edgy? Pushing Boundaries? Marketing departments have been creating 'catchphrases' and 'slogans' for years. But how far would
May 10, 20172 min read
My Friend Felicity Frockaccino
When I was a teenager I was part of a children's drama group. It was a great time, and we learnt a lot about Live Theatre, everything fr
May 3, 20172 min read
Why you should Avoid Using ‘Click Here’ in Link Text
Back in the 1990's when the internet was all new and shiny, people had no clue how to use it. Myself included, so we needed to be...
Apr 10, 20172 min read
7 Things Wildly Successful People Do Before 7:30 a.m V Actual Reality
Yesterday I read an article published on Forbes called 7 Things Wildly Successful People Do Before 7:30 a.m, it was a good read, and had som
Apr 8, 20172 min read
The Headscarf Revolutionaries: pioneers of change
Creating change in the work place is nothing new, it's called disruption, I've written on this topic previously: My Mum The 1960'
Jan 5, 20172 min read
Five Digital Marketing Predictions for 2017
2017 will see the rise of personalisation, in video, social media engagement, webpages and Interactive Videos. There is no doubt that person
Dec 22, 20164 min read
The Online Shopper’s Saga: In Search of a Secure Payment Solution
Retail and consumer behaviour is in the spotlight more than ever with the popularity of online shopping being big business!
Dec 16, 20161 min read
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