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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.


UK Twitter Strategy: Driving Thought Leadership with a Dash of Sass
As part of the UK content strategy for Condeco, I developed a simple yet powerful Twitter campaign that brought our thought leadership to life — with visual consistency, strategic links, and a cheeky sense of humour.
Mar 91 min read


Establishing Thought Leadership: Championing Women in Tech at Condeco UK
As part of a wider digital strategy in 2019, I developed and delivered a campaign to position Condeco UK as a thought leader in the workplace technology industry — with a strong, purposeful focus on promoting women in technology.
Feb 251 min read


Global Workplace Research: Visualising Work Culture Around the World
One of the most well-loved and widely read thought leadership pieces at Condeco was the article “Different Countries, Different Work Cultures.” To keep it relevant and reflective of the changing workplace landscape.
Feb 211 min read


Nominated for Best Social Media Tool 2013: The Dashboard Vote on Salesforce.com
I was proud to be nominated for Best Social Media Tool for a digital strategy campaign developed for SolX Consulting, a Salesforce.com implementation partner.
Feb 132 min read


From paper to digital: How I modernised the Ōtaki Market
When I first got involved with the Ōtaki Market, it was charmingly old-school. Stallholder bookings were scribbled in a handwritten notebook, and contacts were tucked away in a well-worn address book.
Jan 262 min read


Building a Global Content Hub: Strategically Powering the Modern Workplace
As part of a global content rollout at Condeco, I led the creation of a digital online resource hub — designed to give customers a central place to find, read, download, and engage with all of our existing and future content.
Jan 201 min read


Award-Nominated Digital Innovation: Social Strategy for SolX Consulting
Back in 2013, I was honoured to be nominated for the Women in IT Awards – Innovated Digital Campaign category for my work with SolX Consulting
Jul 14, 20241 min read


Gen Z Think Tank – Shaping the Future of the Office
To better understand how the next generation views the evolving world of work, I brought together a broad group of Gen Z participants (born between 1995 and 2015) for a dedicated Think Tank session focused on the future of the office.
Apr 7, 20242 min read


Embedding Diversity and Inclusion into a Digital Strategy
I was proud to be an active member of the Diversity and Inclusion forum, where we worked to prioritise inclusion, belonging, and representation across every part of the business.
Feb 13, 20242 min read


Leading the Global Conversation on the Future of Work
As part of Condeco’s annual Global Workplace Research Project, I had the opportunity to project manage and create the framework for one of the company’s most influential thought leadership initiatives to date.
May 28, 20232 min read


Exploring Ethics in AI with Tracey Groves – Women in Technology Campaign
As part of the Women in Technology campaign — and aligned with a broader AI Voice Assistant strategy — I had the pleasure of inviting Tracey Groves, renowned technology and AI ethics expert, and Founder of Intelligent Ethics, to contribute a thought-provoking blog article.
May 21, 20232 min read


Women in Technology – Penny Haslam on Confidence and Empowerment
As part of the Women in Technology campaign, I had the opportunity to collaborate with Penny Haslam, former BBC presenter, speaker, and confidence coach.
May 15, 20222 min read


Spotlight on Women in Technology – Bernadette Collins Talks Formula One
Back in 2018, I had the privilege of contributing to the Women in Technology campaign — an initiative close to my heart that aimed to spotlight and celebrate the achievements of women across STEM industries.
May 8, 20222 min read


Do we really need another reboot?
I recently watched a couple of episodes of the Sex and City reboot, And just like that. What a disappointment. I was in my 20s when I...
Feb 6, 20223 min read


2 of the Best Technology-Inspired Valentine's Day Marketing Campaign
I really enjoy using Valentines day as theme for digital marketing campaigns, it offers a fun, tongue and cheek way to express your business
Jan 19, 20223 min read


Why do business leaders keep ignoring toxic employees?
About 18 months ago, when I was living and working in London I caught an Uber home after a long day in the office, my driver casually asked
Jan 7, 20213 min read


Julie Daniel and the Leopard print boots
Finding confidence can come from all places, and sometimes all you need is a little extra boost! Find out how Julie Daniel and a pair of leo
Apr 11, 20192 min read


Partnership Spotlight: Where Workplace Works
As part of our broader digital transformation strategy, I teamed up with change management experts Jackie Furey and Grahame Bird from Where Workplace Works to co-create “A Simple Guide to Change Management”
Sep 30, 20182 min read


Does your digital marketing strategy need a little sass?
In this digital world full content creators, bloggers, In-House Philosopher's, digital guru's, Chief Troublemaker's, Digital Pro
Aug 6, 20181 min read


It’s all about the delivery...
WOMEN IN LEADERSHIP I 4 Minute Read
Jul 5, 20182 min read


My 21st work anniversary
This year marks 21 years since I entered the workforce, some of technology we have today simply didn't exist when I started my first job
May 30, 20182 min read


Balancing Parenthood and your Career
I have three small children and they can be a handful, on any given morning I could easily negotiate with Mr Three on the fundamental proces
Mar 10, 20183 min read


Are you confident to be your Authentic Self
Understanding Diversity and Inclusion within the workplace: Matthew Smith, a champion of diversity and inclusion has introduced me to an ent
Mar 10, 20182 min read


Poundland's Naughty Top Shelf Elf
Whether or not you consider Poundland's naughty elf social media campaign good or bad, it's been noticed. It's a deliberately se
Dec 22, 20172 min read
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