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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.


Kiwibank Local Hero Medallists
I'm one of the Local Hero Medalists for 2025, how amazing! This recognition (For the Ōtaki Kids Market) is a reflection of the incredible su
Feb 212 min read


Global Workplace Research: Visualising Work Culture Around the World
One of the most well-loved and widely read thought leadership pieces at Condeco was the article “Different Countries, Different Work Cultures.” To keep it relevant and reflective of the changing workplace landscape.
Feb 211 min read


Nominated for Best Social Media Tool 2013: The Dashboard Vote on Salesforce.com
I was proud to be nominated for Best Social Media Tool for a digital strategy campaign developed for SolX Consulting, a Salesforce.com implementation partner.
Feb 132 min read


From paper to digital: How I modernised the Ōtaki Market
When I first got involved with the Ōtaki Market, it was charmingly old-school. Stallholder bookings were scribbled in a handwritten notebook, and contacts were tucked away in a well-worn address book.
Jan 262 min read


Building a Global Content Hub: Strategically Powering the Modern Workplace
As part of a global content rollout at Condeco, I led the creation of a digital online resource hub — designed to give customers a central place to find, read, download, and engage with all of our existing and future content.
Jan 201 min read


Award-Nominated Digital Innovation: Social Strategy for SolX Consulting
Back in 2013, I was honoured to be nominated for the Women in IT Awards – Innovated Digital Campaign category for my work with SolX Consulting
Jul 14, 20241 min read


Gen Z Think Tank – Shaping the Future of the Office
To better understand how the next generation views the evolving world of work, I brought together a broad group of Gen Z participants (born between 1995 and 2015) for a dedicated Think Tank session focused on the future of the office.
Apr 7, 20242 min read


Embedding Diversity and Inclusion into a Digital Strategy
I was proud to be an active member of the Diversity and Inclusion forum, where we worked to prioritise inclusion, belonging, and representation across every part of the business.
Feb 13, 20242 min read


Santa in the City: A Facebook Campaign That Brought Christmas Magic to Porirua During COVID
When COVID-19 restrictions disrupted our usual festive plans, we faced a challenge: how could we still create a magical Christmas experience for tamariki and their whānau — while keeping everyone safe?
Aug 13, 20232 min read


Building a Strategic Partnership with LinkedIn – Empowering Teams from Within
While working at a global technology firm, I identified a growing gap in how employees were leveraging LinkedIn — not just as a social platform
May 29, 20232 min read


Leading the Global Conversation on the Future of Work
As part of Condeco’s annual Global Workplace Research Project, I had the opportunity to project manage and create the framework for one of the company’s most influential thought leadership initiatives to date.
May 28, 20232 min read


Exploring Ethics in AI with Tracey Groves – Women in Technology Campaign
As part of the Women in Technology campaign — and aligned with a broader AI Voice Assistant strategy — I had the pleasure of inviting Tracey Groves, renowned technology and AI ethics expert, and Founder of Intelligent Ethics, to contribute a thought-provoking blog article.
May 21, 20232 min read


Creating a Magical Online Experience for Tamariki — Beyond Facebook
During the school holidays the Porirua Library wanted to offer something different. Something magical. And more importantly, something that didn’t rely solely on Facebook.
Oct 2, 20221 min read


Women in Technology – Penny Haslam on Confidence and Empowerment
As part of the Women in Technology campaign, I had the opportunity to collaborate with Penny Haslam, former BBC presenter, speaker, and confidence coach.
May 15, 20222 min read


Spotlight on Women in Technology – Bernadette Collins Talks Formula One
Back in 2018, I had the privilege of contributing to the Women in Technology campaign — an initiative close to my heart that aimed to spotlight and celebrate the achievements of women across STEM industries.
May 8, 20222 min read


One innovative way to use QR Codes
Collaborating with the Porirua City Council Cemetery Team and local historian Allan Dodson. The aim was for visitors to the historic...
Apr 22, 20222 min read


The Wild West of online comments
How far do you go to express your views online? Do you put in your two cents worth? Are you polite or do you " fucking " go for it? When...
Feb 12, 20224 min read


Do we really need another reboot?
I recently watched a couple of episodes of the Sex and City reboot, And just like that. What a disappointment. I was in my 20s when I...
Feb 6, 20223 min read


2 of the Best Technology-Inspired Valentine's Day Marketing Campaign
I really enjoy using Valentines day as theme for digital marketing campaigns, it offers a fun, tongue and cheek way to express your business
Jan 19, 20223 min read


One way to create employee engagement on Instagram
Fun and interactive organic Instagram campaign to encourage employee engagement across regional offices.
Jan 9, 20222 min read
Great example of Employee engagement on twitter
Successful orangic twitter campaign which focused on promoting Condeco products with our very own employees.
Jan 2, 20221 min read
One creative way to showcase your workplace on social media
This campaign showcased strategic employees, the office, surrounding areas, iconic buildings and place names in the Kings Cross area.
Dec 5, 20211 min read


A Blunt response - smashing your twitter responses
500 Million tweets are posted on twitter everyday, standing out from the crowd even if you're a celebrity, can be a struggle.
May 30, 20212 min read


Hiding behind email and instant messaging?
Lazy or Scared? Our world of communication has changed dramatically over the last decade, there are now so many ways to communicate with...
May 29, 20212 min read
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