top of page
Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.
What Is The Biggest Challenge Facing Social Media
I recently joined a new group on LinkedIn, and one of the most popular discussion was "In one word what is the biggest challenge facing
Jul 1, 20172 min read
Workplace Innovation and the HoloLens
Last night I attended a networking event hosted by the team at Teknion, "Technology Innovations in the Workplace".
Jun 29, 20172 min read
The FM Ball, a night in pictures
Last night I attended the FM Industry Ball with colleagues from Condeco and, Jamila Jeffers, Operations Manager from a London based Charity
Jun 25, 20171 min read
How did you get that name?
Branding is a huge part of marketing and most organisations dream of being automatically recognised by their logo, product or slogan.
Jun 19, 20173 min read
Recruitment on Linkedin
Recently on LinkedIn there seems to be a popular trend of posts from Recruiters and candidates, highlighting the lack of communication, unsa
Jun 15, 20172 min read
What Ate All My Data?
Mobile phones we all have them, infact if I looked into my back catalogue I've been using mobile phones since 1998, my first was a red b
Jun 15, 20172 min read
Netflix and Chill - a customer journey
I'm just a little bit obsessed with Netflix, the pure ease of the service makes it perfect for my life, and I'm not the only one, wi
Jun 14, 20172 min read
8 reasons why you should Covfefe
Was it a pocket tweet? A drunk tweet? A I fell asleep mid tweet. We'll never Know, but what we do know is that it caused a Twitter fest,
Jun 13, 20172 min read
What level of responsibility do social media platforms play in the world of terror?
If social media wasn't available, how easy would it be for those with radical intentions to spread hate and violence around the world?&q
Jun 12, 20173 min read
My Month With No Mobile Data
Last month all my Mobile data was used up in on foul swoop (I'm still not sure what or who the culprit was), so that meant I was left wi
Jun 5, 20172 min read
Tailors Day
Today is Tailors Day, I don't have a Tailor, I purchase all my clothing online, I'm a Digital Shopper, my 3 small children are compl
Jun 4, 20171 min read
Repeat Day
Repeat Day, according to the National Days calendar this is a day for repeating yourself, I have three children so technically this is every
Jun 3, 20171 min read
Rocky Road Day
A day dedicated to Chocolate, Marshmallow, nuts, and Ice Cream how could I not support it! There are several claims to the origins of Rocky
Jun 2, 20171 min read
Go Barefoot Day
National Go Barefoot Day was established by Soles4Souls. Its an opportunity to kick off your shoes and run barefoot!
Jun 1, 20171 min read
United in a Social Media Crisis
Social Media and PR should work hand in hand when dealing with a crisis. And your digital team should be prepared by having guidelines.
May 19, 20173 min read
When Hashtags go bad
I run several social media workshops, and I have a section all on its own about hashtags, simple do's and don'ts. My golden rules fo
May 18, 20172 min read
13 Blog Types you might like to try
What kind of blog can you write, well the possibilities are endless. I really enjoying experimenting with different styles and types of blog
May 18, 20173 min read
Why I received more engagement on Twitter than Facebook and Google+ for the same blog
I recently created a blog called, "slightly weird New Zealand vintage Advertising", which showcased some pretty bad or amusing, de
May 16, 20173 min read
Facebook Strategy for Small Businesses
Creating a digital marketing strategy for your small business doesn't need to be complicated. My simple tips to help you create a strate
May 16, 20173 min read
To GIF or not to GIF
We've all seen GIF files floating about on the internet, I recently created a series of Gif files World Hello Day, with help from my kid
May 15, 20171 min read
The Ultimate Cheat Sheet On URL Shorteners
There are many options available for you to shorten your links online or on your mobile, ranging in functionality from link bookmarking, ana
May 15, 20172 min read
Sexist, Racist or Homophobic Marketing Tactics...would you do it?
Edgy? Pushing Boundaries? Marketing departments have been creating 'catchphrases' and 'slogans' for years. But how far would
May 10, 20172 min read
Six Tips on how to Share your Content using Linkedin
There are many ways to share your Content on Linkedin, not just using your Status Updates.
May 9, 20173 min read
Content Journey on Linkedin
I enjoy sharing on Linkedin and think it's a fantastic place to engage with my connections and group members.
May 8, 20172 min read
bottom of page