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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.​
The best "Thanks for the Follow" I've ever received on Twitter
What do you do when someone followers you on Twitter, do you instantly follow them back, have you set up an automated response
Nov 29, 20161 min read
IoT In Retail Event
Investment in IoT in Retail is expected to reach $2.5 billion by 2020, according to Juniper Research. IoT is rapidly reshaping the whole ret
Nov 29, 20161 min read
One Hot Tip On How to Get Retweets
I use twitter, a lot! And one of the biggest questions I''m always asked is, how to I get lots of retweets? It's not always abou
Aug 19, 20162 min read
One Big Stinky Lesson in Digital Marketing we can learn from the creator of Poo-Pourri.
Content that evokes emotion is very powerful, and if you can make people laugh, then chances are people will love your brand.
Aug 16, 20162 min read
It's all about timing (why you should trust your Social Media Team)
Social Media is all about timing, getting it right can really make a difference to your post, especially if it's currently Trending.
Aug 4, 20162 min read
6 Reasons Why Donald Trump is getting his Twitter Feed so wrong (but still has millions of followers
Twitter is a great platform and used well can generate traffic to your website and create engagement with your followers. Film stars, pop...
Jul 30, 20162 min read
Content Marketing Lessons we can Learn from South Park
Kenny's Death is a running gag in the popular cartoon, South Park. His death changes from episode to episode and creators Matt Stone and
Jul 16, 20163 min read
Five Digital Marketing Disruptions
The buzz word of the moment is Disruption; disruptions have been upsetting all industries for 100’s of years, the introduction of the...
Jun 28, 20162 min read
My Online Customer Journey
I love shopping, the smell of new clothes, the shine of new shoes and the sparkle of jewellery - I literally can't help myself - I'm
Jun 27, 20162 min read
15 Female Digital Influencers on Twitter
There are millions of people to follow on twitter, and finding those people who interest you can be a tricky task, I'm interested in Soc
Jun 26, 20163 min read
Marketing is in the middle of an attention crisis...
Last week I attended a seminar, "Digital Marketing Magazine Mid-term", a great line up of speakers from industry leaders from Micr
Jun 26, 20162 min read
Viral Content V Marketing Campaigns
The difference between a Viral Video and Effective Marketing Campaigns are quite different. I've seen it claimed many times by businesse
May 5, 20162 min read
Donald Trump, The Donald, The Don, The Trumpster
Donald Trump, The Donald, The Don, The Trumpster, or whatever you decide to call him, he go's by many names. Love him or Hate him, he
Dec 12, 20151 min read
Twin Strangers finding your Doppleganger
Yesterday I was scrolling through my facebook feed and came across an article one of my friends had commented on, Twin Strangers, "Two
Oct 31, 20151 min read
Effective Tweeting at a Conference
Today I ran a workshop on how to tweet at a conference, it was a fantastic turnout, and everyone was really excited to hear abou tweeting a
Oct 15, 20152 min read
How to be an Anonymous Linkedin User
Have you ever wondered how you can hide your Linkedin profile and become that Anonymous Linkedin User, handy when your 'researching'
Jun 6, 20151 min read
Collaboration Part Two
Because that approach was so successful I decided to take the blog one step further, if blogging worked so well for the local community
Jun 5, 20152 min read
Automation, Quality or Just Send More
I find email marketing automation an interesting concept, and do wonder if email marketing is dead and as marketers do we need to think smar
May 29, 20152 min read
If you don't believe me, get @&%!?
This afternoon on my way to a meeting I watched a You Tube video on Facebook, it was a parody of Bruno Mars Uptown Funk
May 25, 20151 min read
Is This The End of Email?
9.00am, you sit down at your desk with your lovely hot cuppa, log on to your computer and check your email
Jan 27, 20152 min read
Pow! The Power of Powtoon
I'm always on the look out for fantastic online tools to use in campaigns, (especially if they offer a free option), I've been dabbl
Jan 25, 20151 min read
Does your real Audience reflect Your Target Audience
Does your online Audience actually reflect your desired Target Audience? I wanted to find out, I had a feeling it did, but proof is in the p
Jan 14, 20152 min read
What do you do when your idea is better than anything they come up with on an episode of the Apprent
I watch the Apprentice on a weekly basis, my cringe'O'meter is in overdrive, I make it through an entire episode with at least five
Nov 7, 20142 min read
How to Effectively Use Facebook Landing Pages
Have you ever wondered how companies use Facebook to generate leads? One way is very simple and effective, and this involves using Landing p
Oct 11, 20141 min read
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