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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.​
Don't get Bombed, How To Manage your Linkedin Endorsements
Another great Linkedin tool are your skills and endorsements, these are a really good way for your 1st-degree connections to publically reco
May 6, 20162 min read
Viral Content V Marketing Campaigns
The difference between a Viral Video and Effective Marketing Campaigns are quite different. I've seen it claimed many times by businesse
May 5, 20162 min read
What was trending on Twitter today #TwitterTeaParty
Today I took a look at what was trending on Twitter, I'd set my location to Great Britain so it was going to be a wide variety of Hashta
May 2, 20162 min read
The Rise of the Memes
We've all seen them floating about on social media channels, Memes, love them or hate them, they are here to stay. Done well, a Meme can
Apr 8, 20162 min read
One Big Fat Reason I love engaging with LinkedIn Groups
LinkedIn Groups are a fantastic way of sharing your content and starting interesting discussions with other like minded people.
Apr 8, 20162 min read
How to Ride the Trends on Twitter
Riding the Trends on social media and in particular +Twitter can be a fine balance between creative genius and total disaster.
Feb 16, 20162 min read
Nailing your LinkedIn Profile Photo
The all-important Linkedin Profile photograph, so easy to get right, but oh so easy to get it horribly wrong! Linkedin research has shown
Feb 11, 20163 min read
3 examples why your Social Media Channels need security
Most businesses these days have social media channels, It's import for all organisations, to ensure their social media channels have sec
Feb 6, 20162 min read
Do Businesses Understand Facebook?
If I had a £ for every time I heard, Facebook can only be used for B2C marketing, I'd be thousands of pounds richer! Facebook is a great
Jan 14, 20162 min read
Twin Strangers finding your Doppleganger
Yesterday I was scrolling through my facebook feed and came across an article one of my friends had commented on, Twin Strangers, "Two
Oct 31, 20151 min read
Effective Tweeting at a Conference
Today I ran a workshop on how to tweet at a conference, it was a fantastic turnout, and everyone was really excited to hear abou tweeting a
Oct 15, 20152 min read
The Selfie and Escalator Related Accidents
was on my way into the office last week, travelling through Kings Cross station and came across the sign below, which was located at the top
Aug 10, 20151 min read
If you don't believe me, get @&%!?
This afternoon on my way to a meeting I watched a You Tube video on Facebook, it was a parody of Bruno Mars Uptown Funk
May 25, 20151 min read
Dolmio Has Hijacked Dinner Time
Dolmio, makers of Italian sauces, pasta, and ready-made meals have come up with a very inventive way of making dinner times just that little
May 2, 20151 min read
Nine Steps to Blogging for Business
Blogging for Business, it's a little different from personal blogging, although the guidelines are pretty much the same.
Apr 30, 20152 min read
Does your real Audience reflect Your Target Audience
Does your online Audience actually reflect your desired Target Audience? I wanted to find out, I had a feeling it did, but proof is in the p
Jan 14, 20152 min read
Snaps for SnapWidget
Are you using SnapWidget? No? Well, get snapping! This is a fabulous online tool, which I use on my own website, essentially it's a grea
Jan 12, 20152 min read
Technology on Public Transport (Smart Phones, Headphones and Tablets)
I work from home, so catching the train in the morning rush hour isn't something I'm used to. I recently went to a conference and ha
Jan 5, 20151 min read
Hello, Hello - Social Media on World Hello Day (infographic)
Not so long ago I went to a museum with my Mum & 3-year-old son, we had a great time looking around all the exhibits and one that caught
Nov 21, 20141 min read
Why I Love Halloween And You Should, Too!
Do you theme your blog posts and social media campaigns around holidays, current events or topical news stories?
Oct 31, 20142 min read
Read This Before Posting Photos Of Other People on Social Media
Recently I came across my old college Facebook alumni page, so I took a look. Now here's the conundrum - they are posting old photograph
Oct 24, 20142 min read
One has tweeted
The Queen has sent her first Tweet! Over the course of her reign Queen Elizabeth hasn't shied away from technology, in fact, she has emb
Oct 24, 20142 min read
Facebook and posting photo's of your Friends
It's Friday night, your out with a group of pals having a few drinks and enjoying yourself, one of the group has been snapping photo'
Oct 24, 20142 min read
How to Effectively Use Facebook Landing Pages
Have you ever wondered how companies use Facebook to generate leads? One way is very simple and effective, and this involves using Landing p
Oct 11, 20141 min read
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