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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.​


10 of the most FUN and QUIRKY Twitter Handles
Creating your social identity is vital to ensuring your social media presence will rock, with over 310 million active users on Twitter
Apr 11, 20172 min read


Is it on trend to be a Social Media Hater?
I've noticed a recent trend; blog articles claiming social media is a waste of time, we should all switch off or delete our accounts.
Jan 4, 20172 min read


Hangover Day - 1st January
There is a National Day for just about everything! And wouldn't you know it, Hangover Day is the 1st January. After all the New Year'
Jan 1, 20171 min read


Five Digital Marketing Predictions for 2017
2017 will see the rise of personalisation, in video, social media engagement, webpages and Interactive Videos. There is no doubt that person
Dec 22, 20164 min read


How Pizza Express use Personalised Video and Social Media
A few days ago my husband and I had lunch at Pizza Express, a nice mid afternoon treat while the children where at School and Nursery.
Dec 15, 20162 min read


Lucy Hill Blood Appeal and The Power of Social Media
A few days ago I read an article on my Facebook feed about a young women, Lucy Hill, injured in Thailand.
Dec 12, 20162 min read


The best "Thanks for the Follow" I've ever received on Twitter
What do you do when someone followers you on Twitter, do you instantly follow them back, have you set up an automated response
Nov 29, 20161 min read


Five awesome resumes
Resumes, blah, they can be so boring; a standard word document, bullet points, and the dreaded times new roman font. Then there are the othe
Oct 5, 20161 min read


Never Mind Digital Disruption - What About Sport Disruption!
Digital Disruption 'The change that occurs when new digital technologies and business models affect the value proposition of existing...
Aug 18, 20162 min read


Finger on the Pulse #Linkedin #DigitalNative
My friend Christiana is what I would describe as a Digital Native; she's on point, on-line and has her finger on the Pulse. Linkedin Pul
Aug 10, 20162 min read


Eight Top Tips to help you manage your Linkedin Profile
There are 332 million people on LinkedIn and every second a new member joins the network, from over 200 countries and terrirotires around th
Aug 5, 20162 min read


It's all about timing (why you should trust your Social Media Team)
Social Media is all about timing, getting it right can really make a difference to your post, especially if it's currently Trending.
Aug 4, 20162 min read


Race for Life - supporting my Friend Eve
On Sunday I headed to Hyde Park to support my friend Eve and her mother who were running in the Race for Life 5k Run.
Aug 3, 20161 min read


6 Reasons Why Donald Trump is getting his Twitter Feed so wrong (but still has millions of followers
Twitter is a great platform and used well can generate traffic to your website and create engagement with your followers. Film stars, pop...
Jul 30, 20162 min read


What can happen in a Social Media PR Crisis
Social networking is so powerful, it's anticipated the number of worldwide users will reach around 2.5 billion by 2018.
Jul 27, 20162 min read


10,000 FREE photographs for your website!
This week I was searching for a small selection of photographs in an orange hue and came across this really neat website, FindA.Photo
Jul 7, 20162 min read


My Online Customer Journey
I love shopping, the smell of new clothes, the shine of new shoes and the sparkle of jewellery - I literally can't help myself - I'm
Jun 27, 20162 min read


15 Female Digital Influencers on Twitter
There are millions of people to follow on twitter, and finding those people who interest you can be a tricky task, I'm interested in Soc
Jun 26, 20163 min read


Outside The Search Box, Connecting with Linkedin Members
Linkedin is all about connecting with other people, and with over 400 million members there is great potential to connect with like minded b
Jun 1, 20162 min read


Facebook Rants! You had ONE JOB video Description
For those of you who regularly read my blogs, you'll know one of my absolutely favourite things to do is read the comment section on Soc
May 28, 20161 min read


6 Tips to Increase your LinkedIn Connections
I've been actively trying to increase my Linkedin connections, and I'm starting with looking back through my working history and con
May 20, 20162 min read


Are you regularly engaging with your Linkedin Connections?
There are occasions when ghost writing can work, but this is usually down to the two individuals having a close relationship and understandi
May 17, 20163 min read


Step by Step instructions for embedding a Twitter Feed into a webpage
Adding a Twitter Feed to your blog or webpage gives your audience a window into your Real time twitter activity.
May 12, 20161 min read


Linkedin Search Limits
I have a standard Linkedin account, and while this offers me some fantastic functionality.
May 10, 20162 min read
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