thought leadership

Claire Roper

This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.

How is good is your Poker Face?

I have a terrible poker face, I literally wear my emotion all over my face. Most of the time I'm totally unaware I'm even doing it.

Dec 6, 20172 min read

Is Workplace Discrimination being brushed under the carpet?

If you didn't get the job, would your first thought be to run to a newspaper and declare how unjust and unfair it was? Guess it depends

Oct 6, 20172 min read

Thought Leadership – Capitalising on Trending Topics

There is almost an endless supply of trending topics available On social media, from annual days celebrating doughnuts, pets or authors, ind

Sep 16, 20172 min read

My question to Mark Richardson

I'm a Kiwi living in London and this morning I was messaging my pal in New Zealand, who mentioned the Labour Party has a new leader, Jac

Aug 3, 20172 min read

The stars of the future - if you think you can, you can

I was invited by a London based youth charity, FurtureVersity to attended the Vlogstar Challenge Awards 2017, supported by Jack Petchey Foun

Jul 20, 20173 min read

Are you Blogging for Business or Flogging your Product?

Blogging or Thought Leadership as its more commonly know, can be very difficult for businesses to get right.

Jul 4, 20172 min read

What Is The Biggest Challenge Facing Social Media

I recently joined a new group on LinkedIn, and one of the most popular discussion was "In one word what is the biggest challenge facing

Jul 1, 20172 min read

Netflix and Chill - a customer journey

I'm just a little bit obsessed with Netflix, the pure ease of the service makes it perfect for my life, and I'm not the only one, wi

Jun 14, 20172 min read

What level of responsibility do social media platforms play in the world of terror?

If social media wasn't available, how easy would it be for those with radical intentions to spread hate and violence around the world?&q

Jun 12, 20173 min read

13 Blog Types you might like to try

What kind of blog can you write, well the possibilities are endless. I really enjoying experimenting with different styles and types of blog

May 18, 20173 min read

Sexist, Racist or Homophobic Marketing Tactics...would you do it?

Edgy? Pushing Boundaries? Marketing departments have been creating 'catchphrases' and 'slogans' for years. But how far would

May 10, 20172 min read

How to stay focused at work when your Pregnant

I'm a Mum of two boys, and 34 weeks pregnant with my third, I'm having another boy, so I'll be totally outnumbered at home!

May 4, 20173 min read

"Why Should I use the Social Media"

I recently ran a social media workshop with the main focus on Linkedin, out of the 11 participants, only six of them had a Linkedin account,

Apr 18, 20172 min read

The Headscarf Revolutionaries: pioneers of change

Creating change in the work place is nothing new, it's called disruption, I've written on this topic previously: My Mum The 1960&#39

Jan 5, 20172 min read

My Mum the 1960's Workplace Disruptor

Workplace culture can inspire disruption. This is a direct result of forward-thinking leaders who are not afraid of challenging the status q

Sep 22, 20162 min read

Finger on the Pulse #Linkedin #DigitalNative

My friend Christiana is what I would describe as a Digital Native; she's on point, on-line and has her finger on the Pulse. Linkedin Pul

Aug 10, 20162 min read

Race for Life - supporting my Friend Eve

On Sunday I headed to Hyde Park to support my friend Eve and her mother who were running in the Race for Life 5k Run.

Aug 3, 20161 min read

Should You Announce The Birth Of Your Baby On Linkedin?

Telling your friends and family you are pregnant is an amazing moment, and announcing it at work can also be just as amazing.

May 30, 20162 min read

Facebook Rants! You had ONE JOB video Description

For those of you who regularly read my blogs, you'll know one of my absolutely favourite things to do is read the comment section on Soc

May 28, 20161 min read

Ghost Writing Yes or No?

When it comes to blogging, I'm a strong believer all authors should write their own content, (the only exception is when you are...

May 12, 20163 min read

Four Top Tips for sharing content on LinkedIn

Linkedin is a unique social media channel, it incorporates Business and Social together in the same place, and this can sometimes cause a li

Feb 18, 20162 min read

Collaboration Part Two

Because that approach was so successful I decided to take the blog one step further, if blogging worked so well for the local community

Jun 5, 20152 min read

Dictionary Corner

The Oxford dictionary regularly adds new words, and in 2014 there were a few digital or social media words added, Cyberespionage, Headcam or

Jun 2, 20152 min read

If you don't ask you don't get, Collaboration at it's finest

Creating content for Otaki Zilchoo Website and Blog takes a lot of imagination, effort and time, but I can't take all the credit

Jun 1, 20152 min read