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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.


The Head Shot Guy! #Linkedin
A few days ago I went Integrated Live, a super cool event focused on Digital Marketing, social media, and all the bits in between.
Nov 25, 20161 min read


36 Days of Type to design
Have you heard of 36 Days of Type to design? A cool project which challenges illustrators, designers, and graphic artists to design individu
Oct 15, 20161 min read


Five awesome resumes
Resumes, blah, they can be so boring; a standard word document, bullet points, and the dreaded times new roman font. Then there are the othe
Oct 5, 20161 min read


12 of the of the best chocolatey inspired twitter names
Chocolate, I love it, as I'm writing this blog I'm tucking into a Cadbury Dairy Milk bar, although other brands are available.
Oct 4, 20162 min read


My Mum the 1960's Workplace Disruptor
Workplace culture can inspire disruption. This is a direct result of forward-thinking leaders who are not afraid of challenging the status q
Sep 22, 20162 min read


The Ultimate List of FREE Stock Photo Websites
Are you one of the 46% of marketers who say photography is critical to their current marketing and storytelling strategies?
Sep 3, 20166 min read


Digital Marketing is Baked into my DNA
I love social media and Digital Marketing, I thrive on being innovative and pushing boundaries using digital and social tools. I'm super
Aug 20, 20164 min read


One Hot Tip On How to Get Retweets
I use twitter, a lot! And one of the biggest questions I''m always asked is, how to I get lots of retweets? It's not always abou
Aug 19, 20162 min read


Never Mind Digital Disruption - What About Sport Disruption!
Digital Disruption 'The change that occurs when new digital technologies and business models affect the value proposition of existing...
Aug 18, 20162 min read


One Big Stinky Lesson in Digital Marketing we can learn from the creator of Poo-Pourri.
Content that evokes emotion is very powerful, and if you can make people laugh, then chances are people will love your brand.
Aug 16, 20162 min read


Finger on the Pulse #Linkedin #DigitalNative
My friend Christiana is what I would describe as a Digital Native; she's on point, on-line and has her finger on the Pulse. Linkedin Pul
Aug 10, 20162 min read


Eight Top Tips to help you manage your Linkedin Profile
There are 332 million people on LinkedIn and every second a new member joins the network, from over 200 countries and terrirotires around th
Aug 5, 20162 min read


It's all about timing (why you should trust your Social Media Team)
Social Media is all about timing, getting it right can really make a difference to your post, especially if it's currently Trending.
Aug 4, 20162 min read


Race for Life - supporting my Friend Eve
On Sunday I headed to Hyde Park to support my friend Eve and her mother who were running in the Race for Life 5k Run.
Aug 3, 20161 min read


6 Reasons Why Donald Trump is getting his Twitter Feed so wrong (but still has millions of followers
Twitter is a great platform and used well can generate traffic to your website and create engagement with your followers. Film stars, pop...
Jul 30, 20162 min read


What can happen in a Social Media PR Crisis
Social networking is so powerful, it's anticipated the number of worldwide users will reach around 2.5 billion by 2018.
Jul 27, 20162 min read


Content Marketing Lessons we can Learn from South Park
Kenny's Death is a running gag in the popular cartoon, South Park. His death changes from episode to episode and creators Matt Stone and
Jul 16, 20163 min read


Controversial Posts on Linkedin - Would you do it just for the engagement?
There has been a lot of talk on Linkedin about appropriate sharing of content, with some users pushing the boundaries of what is acceptable
Jul 14, 20162 min read


POLL - Do Women Really Like the Colour Pink?
Do women really like the colour pink? What's the big deal? According to the Design Love Website the colour Pink has some of the greatest
Jul 13, 20161 min read


Choosing your perfect Colour Palette #PaletteGenerator
If you regularly read my blog, then you'll know I'm a huge fan of free online digital tools! Today I stumbled across pictaculous.com
Jul 11, 20161 min read


10,000 FREE photographs for your website!
This week I was searching for a small selection of photographs in an orange hue and came across this really neat website, FindA.Photo
Jul 7, 20162 min read


Five Digital Marketing Disruptions
The buzz word of the moment is Disruption; disruptions have been upsetting all industries for 100’s of years, the introduction of the...
Jun 28, 20162 min read


My Online Customer Journey
I love shopping, the smell of new clothes, the shine of new shoes and the sparkle of jewellery - I literally can't help myself - I'm
Jun 27, 20162 min read


15 Female Digital Influencers on Twitter
There are millions of people to follow on twitter, and finding those people who interest you can be a tricky task, I'm interested in Soc
Jun 26, 20163 min read
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