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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.


Televison and Social Media Engagement
All of us have a guilty pleasure, and mine is watching Tipping Point, while following #TippingPoint hashtag on Twitter. The twitter feed is
May 5, 20172 min read


Linkedin Personal URL - why you should do it!
First impressions, we can't stop people making them, but when it comes to Linkedin we can sure help influence those snap decisions.
May 5, 20172 min read


How to stay focused at work when your Pregnant
I'm a Mum of two boys, and 34 weeks pregnant with my third, I'm having another boy, so I'll be totally outnumbered at home!
May 4, 20173 min read


My Friend Felicity Frockaccino
When I was a teenager I was part of a children's drama group. It was a great time, and we learnt a lot about Live Theatre, everything fr
May 3, 20172 min read


Mall Booth App
Today I was scrolling through the App Store, i'm always on the look out for useful Apps which incorporate photography, imagery and desig
Apr 26, 20171 min read


"Why Should I use the Social Media"
I recently ran a social media workshop with the main focus on Linkedin, out of the 11 participants, only six of them had a Linkedin account,
Apr 18, 20172 min read


Video Marketing, The All Blacks in Japan
Video has had a huge impact on marketing, and has changed the way Marketers present their products or ideas.
Apr 17, 20172 min read


Six examples of Linkedin Backgrounds
First impressions in business are crucial, and according to many studies those first impressions are formed within 7 to 17 seconds of meetin
Apr 12, 20172 min read


The Roar of the LIONS
You may have heard of the term Linkedin LION, this stands for LinkedIn Open Networker. LIONs are open to networking with people who they hav
Apr 12, 20172 min read


11 tips to help you smash that powerpoint presentation...
How many presentations have you sat through and thought you'd loose the will to live. Slides can make or break your presentation,
Apr 11, 20172 min read


10 of the most FUN and QUIRKY Twitter Handles
Creating your social identity is vital to ensuring your social media presence will rock, with over 310 million active users on Twitter
Apr 11, 20172 min read


Why you should Avoid Using ‘Click Here’ in Link Text
Back in the 1990's when the internet was all new and shiny, people had no clue how to use it. Myself included, so we needed to be...
Apr 10, 20172 min read


7 Things Wildly Successful People Do Before 7:30 a.m V Actual Reality
Yesterday I read an article published on Forbes called 7 Things Wildly Successful People Do Before 7:30 a.m, it was a good read, and had som
Apr 8, 20172 min read


3 simple ways to create animated video
Content is King and that king, well he likes his content in visual form Wether that is video or interactive infographic, with 83% of us...
Apr 5, 20172 min read


The Day I Helped Out At Cypress Primary School
A few weeks ago I visited Cypress Primary School, the Deputy Head Alisa Chapman had asked me to assist with a powerpoint presentation.
Mar 8, 20172 min read


The Headscarf Revolutionaries: pioneers of change
Creating change in the work place is nothing new, it's called disruption, I've written on this topic previously: My Mum The 1960'
Jan 5, 20172 min read


Is it on trend to be a Social Media Hater?
I've noticed a recent trend; blog articles claiming social media is a waste of time, we should all switch off or delete our accounts.
Jan 4, 20172 min read


Hangover Day - 1st January
There is a National Day for just about everything! And wouldn't you know it, Hangover Day is the 1st January. After all the New Year'
Jan 1, 20171 min read


Five Digital Marketing Predictions for 2017
2017 will see the rise of personalisation, in video, social media engagement, webpages and Interactive Videos. There is no doubt that person
Dec 22, 20164 min read


The Online Shopper’s Saga: In Search of a Secure Payment Solution
Retail and consumer behaviour is in the spotlight more than ever with the popularity of online shopping being big business!
Dec 16, 20161 min read


How Pizza Express use Personalised Video and Social Media
A few days ago my husband and I had lunch at Pizza Express, a nice mid afternoon treat while the children where at School and Nursery.
Dec 15, 20162 min read


Lucy Hill Blood Appeal and The Power of Social Media
A few days ago I read an article on my Facebook feed about a young women, Lucy Hill, injured in Thailand.
Dec 12, 20162 min read


The best "Thanks for the Follow" I've ever received on Twitter
What do you do when someone followers you on Twitter, do you instantly follow them back, have you set up an automated response
Nov 29, 20161 min read


IoT In Retail Event
Investment in IoT in Retail is expected to reach $2.5 billion by 2020, according to Juniper Research. IoT is rapidly reshaping the whole ret
Nov 29, 20161 min read
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