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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.​
My question to Mark Richardson
I'm a Kiwi living in London and this morning I was messaging my pal in New Zealand, who mentioned the Labour Party has a new leader, Jac
Aug 3, 20172 min read
Eddie, the Twitter Genius
Southern Rail bravely handed over their twitter account to Eddie, a 15 year old work experience student.
Jul 13, 20171 min read
Are you Blogging for Business or Flogging your Product?
Blogging or Thought Leadership as its more commonly know, can be very difficult for businesses to get right.
Jul 4, 20172 min read
What Is The Biggest Challenge Facing Social Media
I recently joined a new group on LinkedIn, and one of the most popular discussion was "In one word what is the biggest challenge facing
Jul 1, 20172 min read
Recruitment on Linkedin
Recently on LinkedIn there seems to be a popular trend of posts from Recruiters and candidates, highlighting the lack of communication, unsa
Jun 15, 20172 min read
8Â reasons why you should Covfefe
Was it a pocket tweet? A drunk tweet? A I fell asleep mid tweet. We'll never Know, but what we do know is that it caused a Twitter fest,
Jun 13, 20172 min read
What level of responsibility do social media platforms play in the world of terror?
If social media wasn't available, how easy would it be for those with radical intentions to spread hate and violence around the world?&q
Jun 12, 20173 min read
United in a Social Media Crisis
Social Media and PR should work hand in hand when dealing with a crisis. And your digital team should be prepared by having guidelines.
May 19, 20173 min read
When Hashtags go bad
I run several social media workshops, and I have a section all on its own about hashtags, simple do's and don'ts. My golden rules fo
May 18, 20172 min read
Why I received more engagement on Twitter than Facebook and Google+ for the same blog
I recently created a blog called, "slightly weird New Zealand vintage Advertising", which showcased some pretty bad or amusing, de
May 16, 20173 min read
Facebook Strategy for Small Businesses
Creating a digital marketing strategy for your small business doesn't need to be complicated. My simple tips to help you create a strate
May 16, 20173 min read
Sexist, Racist or Homophobic Marketing Tactics...would you do it?
Edgy? Pushing Boundaries? Marketing departments have been creating 'catchphrases' and 'slogans' for years. But how far would
May 10, 20172 min read
Six Tips on how to Share your Content using Linkedin
There are many ways to share your Content on Linkedin, not just using your Status Updates.
May 9, 20173 min read
Televison and Social Media Engagement
All of us have a guilty pleasure, and mine is watching Tipping Point, while following #TippingPoint hashtag on Twitter. The twitter feed is
May 5, 20172 min read
My Friend Felicity Frockaccino
When I was a teenager I was part of a children's drama group. It was a great time, and we learnt a lot about Live Theatre, everything fr
May 3, 20172 min read
"Why Should I use the Social Media"
I recently ran a social media workshop with the main focus on Linkedin, out of the 11 participants, only six of them had a Linkedin account,
Apr 18, 20172 min read
Six examples of Linkedin Backgrounds
First impressions in business are crucial, and according to many studies those first impressions are formed within 7 to 17 seconds of meetin
Apr 12, 20172 min read
The Roar of the LIONS
You may have heard of the term Linkedin LION, this stands for LinkedIn Open Networker. LIONs are open to networking with people who they hav
Apr 12, 20172 min read
10 of the most FUN and QUIRKY Twitter Handles
Creating your social identity is vital to ensuring your social media presence will rock, with over 310 million active users on Twitter
Apr 11, 20172 min read
7 Things Wildly Successful People Do Before 7:30 a.m V Actual Reality
Yesterday I read an article published on Forbes called 7 Things Wildly Successful People Do Before 7:30 a.m, it was a good read, and had som
Apr 8, 20172 min read
Is it on trend to be a Social Media Hater?
I've noticed a recent trend; blog articles claiming social media is a waste of time, we should all switch off or delete our accounts.
Jan 4, 20172 min read
How Pizza Express use Personalised Video and Social Media
A few days ago my husband and I had lunch at Pizza Express, a nice mid afternoon treat while the children where at School and Nursery.
Dec 15, 20162 min read
The best "Thanks for the Follow" I've ever received on Twitter
What do you do when someone followers you on Twitter, do you instantly follow them back, have you set up an automated response
Nov 29, 20161 min read
IoT In Retail Event
Investment in IoT in Retail is expected to reach $2.5 billion by 2020, according to Juniper Research. IoT is rapidly reshaping the whole ret
Nov 29, 20161 min read
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