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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.​
To recommend or not to recommend?
LinkedIn offers many great functionalities and one of those is Recommendations, an important part of LinkedIn, recommendations should be tre
Sep 12, 20172 min read
Millennials and their Insta-Lifestyle
Last week at a Future of the Workplace event I was talking to a gentleman who was interested in the topic of Millennials in the Workplace.
Sep 11, 20172 min read
1Â conference + LinkedIn = a phone call
About a week ago I liked an article on LinkedIn, which was written by one of my connections, Eugene McCormick from Passle. In fact, I actual
Sep 4, 20172 min read
The stars of the future - if you think you can, you can
I was invited by a London based youth charity, FurtureVersity to attended the Vlogstar Challenge Awards 2017, supported by Jack Petchey Foun
Jul 20, 20173 min read
Eddie, the Twitter Genius
Southern Rail bravely handed over their twitter account to Eddie, a 15 year old work experience student.
Jul 13, 20171 min read
Virtual reality and the future of social media
Yesterday I stumbled across an article about Virtual Reality, this technology is huge, and the role it plays in gaming has turned it into a
Jul 7, 20172 min read
Is 30,000 enough?
LinkedIn has a cap of 30,000 1st degree connections, a limit of 3,000 connection invitations and an unlimited number of followers.
Jul 6, 20172 min read
What Is The Biggest Challenge Facing Social Media
I recently joined a new group on LinkedIn, and one of the most popular discussion was "In one word what is the biggest challenge facing
Jul 1, 20172 min read
The FM Ball, a night in pictures
Last night I attended the FM Industry Ball with colleagues from Condeco and, Jamila Jeffers, Operations Manager from a London based Charity
Jun 25, 20171 min read
How did you get that name?
Branding is a huge part of marketing and most organisations dream of being automatically recognised by their logo, product or slogan.
Jun 19, 20173 min read
Recruitment on Linkedin
Recently on LinkedIn there seems to be a popular trend of posts from Recruiters and candidates, highlighting the lack of communication, unsa
Jun 15, 20172 min read
8Â reasons why you should Covfefe
Was it a pocket tweet? A drunk tweet? A I fell asleep mid tweet. We'll never Know, but what we do know is that it caused a Twitter fest,
Jun 13, 20172 min read
My Month With No Mobile Data
Last month all my Mobile data was used up in on foul swoop (I'm still not sure what or who the culprit was), so that meant I was left wi
Jun 5, 20172 min read
United in a Social Media Crisis
Social Media and PR should work hand in hand when dealing with a crisis. And your digital team should be prepared by having guidelines.
May 19, 20173 min read
When Hashtags go bad
I run several social media workshops, and I have a section all on its own about hashtags, simple do's and don'ts. My golden rules fo
May 18, 20172 min read
Why I received more engagement on Twitter than Facebook and Google+ for the same blog
I recently created a blog called, "slightly weird New Zealand vintage Advertising", which showcased some pretty bad or amusing, de
May 16, 20173 min read
Sexist, Racist or Homophobic Marketing Tactics...would you do it?
Edgy? Pushing Boundaries? Marketing departments have been creating 'catchphrases' and 'slogans' for years. But how far would
May 10, 20172 min read
Six Tips on how to Share your Content using Linkedin
There are many ways to share your Content on Linkedin, not just using your Status Updates.
May 9, 20173 min read
Televison and Social Media Engagement
All of us have a guilty pleasure, and mine is watching Tipping Point, while following #TippingPoint hashtag on Twitter. The twitter feed is
May 5, 20172 min read
Linkedin Personal URL - why you should do it!
First impressions, we can't stop people making them, but when it comes to Linkedin we can sure help influence those snap decisions.
May 5, 20172 min read
How to stay focused at work when your Pregnant
I'm a Mum of two boys, and 34 weeks pregnant with my third, I'm having another boy, so I'll be totally outnumbered at home!
May 4, 20173 min read
My Friend Felicity Frockaccino
When I was a teenager I was part of a children's drama group. It was a great time, and we learnt a lot about Live Theatre, everything fr
May 3, 20172 min read
"Why Should I use the Social Media"
I recently ran a social media workshop with the main focus on Linkedin, out of the 11 participants, only six of them had a Linkedin account,
Apr 18, 20172 min read
Video Marketing, The All Blacks in Japan
Video has had a huge impact on marketing, and has changed the way Marketers present their products or ideas.
Apr 17, 20172 min read
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